Category: Digital Marketing

Much has been written in recent years about the rise of Social Media and as in this new 7x24x365 connected culture, our digital professions leave behind the classic “8 to 5” work. We know in our own flesh that social media was not viable without people, without the hard work of keeping our digital presence alive. And this implies an immense load of hours of work and activities to be carried out.

Reflecting on this, we wanted to share in this article some practices and habits that – in this case – a Social Media Manager could adopt so as not to fall in front of the computer victim of karoshi and continue enjoying the exciting world of social channels more effectively.

The social networks gain ground year over year on other media when implementing marketing campaigns, or loyalty to customers and users. Achieving great results represents a challenge for the social media manager, which must bring to reality everything that a company wants to achieve in the networks.

This is what it takes to be a successful social media manager throughout this year:

– Focus on building a community, not just an audience

As a first habit for social media managers, it is to understand that social networks are not only about treating people’s attention and growing the audience, more important than all this is building a community.

All brands and companies with a presence in the different social networks should be given the task of identifying the people they want in their respective communities, people who really want to hear about the brand.

You should select MLK Marketing as your leading Sydney SEO agency so you can have peace of mind knowing you are making a good investment selecting us as your allies.

1. Listen carefully to what people in your brand say.

You probably already do it – and that’s good – because this activity is undoubtedly the most important thing you need to know every day, every minute. This gives you a clear direction, it helps you decide what you need to do to transform social mentions into a positive conversation about the brand. The monitoring tools will help you carry out the digital analysis and clearly keep on the strategic board all the elements to make decisions in your communication or marketing deployment.

2. Know the metrics in detail.

Numbers, numbers, numbers, this is also the day to day of a Social Media Manager, it is what is hidden behind the success of a campaign. Be aware of the metrics you need to achieve, know the engagement metrics (engagement), the new followers, the CTR of your site, the return on advertising investment, and how social media plays a key role. Add the individual analysis of each social network with all the monitoring tools you have, to find the most detailed and widest possible picture of what happens through the channels.

3. Observe the neighborhood.

True, it consumes us every day and it is often difficult to take our eyes off our own channels and see what others are doing. But monitoring and analysing your competition is an important activity within all the “all-do” that a Social Media team has. Perhaps these practices (in English) to make an analysis of your competence can help you put order and clarity. It is also very relevant to keep track of the latest in your industry and make fun of this from your social channels.

4. Connect with new people.

The Social Media Manager can be seduced by the dark side and forget to continue expanding the community. It is time to stop the maelstrom a little and see not only the forest, stop at the service and approach. Identify those who influence social channels and reach them. Understand what is not working in the business for people and find the solution. Knowing what day, a fan of your brand celebrates or a recent achievement on his LinkedIn profile, are valuable data that can be used to connect with people and to whom you already have access. Simply thanking, will make the difference so that your followers feel special, eventually everything will be returned in the much-desired digital word of mouth.

5. Share the satisfaction of the people in your community.

Daily tell the story of someone who is happy with the service or product on your social channels. And this should be an important part of your content calendar. A photograph, a post on your blog, a video that collects the history of the loyal customer and highlights it. By labeling the client, you check with the public the authenticity of the story you are sharing. In the end you will be increasing the visibility of your brand.

6. Follow what happens in customer service.

If your brand has a customer service team through social networks, such as Social Media Manager you should be aware of what is happening in that area. This is hard work, but strategic for the business. There can always be a complaint, they are inevitable. What we can avoid is that they become an online crisis. If you see that there is no response from the team within one hour to a possible query or complaint, you must intervene to help resolve. The priority is to keep customers or members of your community happy and offer solutions.

7. Plan your content.

You are a Social Media Manager – not a firefighter. Stop putting out fires and build a solid content strategy that you can use in future publications. It is advisable to always have at least one week of advanced content. Do not let the day-to-day surpass the quality of work, this requires discipline, structure and a constant search for excellence. We call it “digital methodological rigor.”

Do you know any other habits that can be used in the daily life of a Social Media Manager? If so, please leave us a comment and tell us.

If you want to ensure your business’s digital presence is in the hands of a specialised and dedicated SEO specialist in Melbourne, do not hesitate to contact MLK Marketing, the main option among SEO agencies.

 

If you meet any of the following requirements, you must hire an Australian SEO company, without conditions, and without anu drawbacks. We will name 9 specific reasons to hire MLK Marketing as your leading Australian SEO company so you can have peace of mind knowing you are making a good investment selecting us as your allies.

1. I want to grow my business
2. I currently don’t know how my website is contributing to my balance
3. I want to be found in a recently expanded market area
4. I need to be called more people than my competitors
5. I want more potential customers
6. Generate more sales
7. Differentiate myself from my competitors
8. Ensure the future of my company
9. Outperform my competitors in search results

How do we find the best Australian SEO company for my needs?

Good question. A partnership with the head of SEO is long term, so be sure who you are choosing. Remember those Black Hat techniques that we have mentioned before? You will want to avoid that.

Not every Australian SEO company or content marketing companies keep their promises of more traffic, better rankings (Note: rankings are not the real measure of success) and more potential customers.

Avoid any Australian SEO company that promises something like the following:

• Night Classifications
• Double traffic
• Immediate potential customers
• Search engine presentations
• X number of backlinks
• Any type of ROI projections

If you want promises like that, you can find them, but you will regret it later when the results are not for what you hired. You will find the services of a specialised Australian SEO company as the perfect option for you.

Black hat SEO signals: those that you will never spot in a professional Australian SEO company

A red flag should go up every time an SEO expert makes certain claims or promises about the results in X amount of time. The SEOs that give our industry a bad name are famous for what we call “beat and burn” practices, which often involve classifications of games by:

• Buy a ton of random and crappy website links
• Use a computer program to generate hundreds of garbage pages
• Include duplicate content
• Submit fake press releases to send spam

We will not say that these things do not work, because in some cases they do. The problem is that they are locked in an endless game of dogs and cats, because Google closes them slowly, one by one. For that reason, it is important to find the real professionals of Australian SEO company in the marketing field.

If you have not used Black Hat SEO tactics on your site, do not start now. But if you have, we recommend that you work with a reliable Australian SEO company that can help clean your website.

Choose the best Australian SEO company. Do not risk the possibility of receiving a Google sanction

One tip: do not do business with anyone who insists on retaining the copyright of each and every metadata that you create, edit or analyse for yourself.

If they retain or have this right assigned to them, they can legally prohibit you from using it, or completely remove your site if you decide to leave them for another company. For us at MLK Marketing, the leading Australian SEO company, everything we work throughout our relationship is yours now, and yours forever.

What to ask any Australian SEO company before hiring them

Before hiring someone, be sure to check out the reviews of the Australian SEO company. If many people have had problems with a provider, something is happening.

Ask in advance for examples of reviews and case studies that prove success. You should also ask the following questions:

• What is in my current contract? Reread the contract. What does your plan with your Australian SEO company include? When does it end?

 

• What is the process if you cancel my contract with my SEO company? Sometimes you won’t have access to your website or be linked to a contract that you didn’t know had an end date.

 

• How will your Australian SEO company communicate and how often? Set expectations in advance, otherwise, you are preparing for disappointment.

 

• Do we have full access to my site and Analytics / Adwords accounts? It’s useful to know who has access to FTP, CMS, Analytics and AdWords. An expert SEO company will always clarify this.

 

• Will you own your website? Many SEO companies have website ownership clauses integrated into their contracts. For example, some will build “free” websites, but if you leave the contract early, you will lose all your rights (we, of course, do not do this. When you buy us a website, it is yours from day one).

 

• Do they guarantee anything? A good Australian SEO company does not. Because of all the moving parts and because each website is different, it is impossible to guarantee results. If you talk to a company that does, you should get away as quickly as possible!

 

• Have you done a job like this for companies similar to mine? This is crucial. Different industries have different nuances and SEO requirements, which means that you need to find an SEO company that knows your specific industry back and forth.

 

• What contracts and options are available? How do we determine the correct budget? It depends on your starting point, objectives, competitive landscape and internal capabilities. There is not a single measure for everyone: there are no solutions for cookie cutters, at least not from the best companies.

 

• What are all your rates and payment options? Make sure you know all aspects of how you will pay for SEO costs. Otherwise, you may have a job withheld because you “didn’t pay.”

At MLK Marketing we offer second to none SEO services from the leading Australian SEO company. We offer creativity and technology in the development of professional web pages, visual communication, SEO web positioning, content management and web design.

 

Take your blogs from 0 to the top with this powerful strategy developed by the best Australian SEO company you will find.  Blogging, it seems that everyone is doing it these days. For this all comes from a good reason!

Blogging has the potential to generate large amounts of traffic to your website, when done correctly by a specialised Australian SEO company.  The problem is that the vast majority of blogs that don’t take your brand into consideration at all.

That does not mean that they are not providing great information on topics that they believe their audience will look for, because many are doing it. But the difference is that an expert Australian SEO company will achieve much more than that. Instead, most are wasting valuable resources (think of time and money) in publishing content that nobody will ever see.

So, what can you do about it? Here at MLK Marketing we offer you second to none digital marketing services which include the best blogging strategy an Australian SEO company would offer.

That’s where the blogging strategy comes into play; Invest the time in developing a strategy and taking the necessary steps before creating content as the leading Australian SEO company. But how will you develop your strategy? We will tell you the main aspects of this process.

The best strategy an Australian SEO company could offer will include:

• Defining objectives
• Developing Buyer People
• Analysing the competition
• Developing a keyword strategy
• Publication and distribution
• Promotion

Instead of wasting more time, let’s dig into what could (read: should) change the way inbound marketing focuses forever.

Define your purpose / set goals

The first step in developing a highly effective blog strategy proper from a professional Australian SEO company is to define the purpose of your blog and set your goals accordingly.

When you know what you are writing to achieve, you can outline a step-by-step plan that takes you there. The most important question to answer is: “Why are you blogging?”

Each Australian SEO company will have a slightly different response, but you should be able to clearly describe your reason for blogging.

Defining the purpose of your blog will give you direction for each piece of content you create. Without a deep understanding of the development of the blog strategy, it may be too early to discuss what types of goals to set.

However, at the end of this article, you will have a very clear understanding of the objectives you must set and the actions you must take to achieve them.

Here are some examples of goals an expert Australian SEO company can create for your content / blog:

• 250 new potential customers generated in one year from inbound marketing
• 1,000 monthly visits generated from blog content
• Monthly income tracked by inbound marketing
• Average time on the page of 2 minutes for the content created by your specialised Australian SEO company

This list continues. The important thing to remember is that setting goals is crucial to the success of any commercial or business activity, and blogs are no different.

Buyers

An important aspect of its strategy revolves around the definition of its buyer characters.

A buyer is a semi-fictional representation of the person for whom your marketing message, your ideal buyer, is being created. This is something that will be always on the mind of the person in charge at your Australian SEO company.

Take what you know about your best customers and combine it with additional customer research to compile one or more buying people. Then use these buying people to create content with tone and context that appeals to them on a deeper level.

You cannot create unique content for everyone and expect it to reach people in the same way. Instead, focus your marketing energy in one direction, on your buyers.

Analyse the competition

Take a look at your competition to determine what type of content you need to create. That is something your Australian SEO company will do before starting the process.

How?

Using tools like semrush to analyse your competitors and the keywords for which they qualify. These tools will give you access to the keywords that rank and the position in which they rank. This way an Australian SEO company is able to develop the perfect strategy for you.

Your Australian SEO company will firstly take these keywords and compile the most relevant ones in a list (you may want to organise them by topic). You will find that they are classified for abundant or irrelevant keywords, ignore them.

Reconnect those keywords to a keyword analysis tool or search on Google to see what ranks on the first page. Look for items that can be improved, such as shorter articles with an image. Then our Australian SEO company will take note of any information that was left out or areas that need further explanation.

Soon it will be time to write, publish, distribute and promote your independent resource on the subject that represents the best publication on the subject.

Blog strategy: why you shouldn’t be blogging without one

From your list of keywords of your competitors, you can identify many opportunities to drive traffic to your site. Depending on your type of business / industry, your competition will vary. Then your specialised Australian SEO company will choose keywords that are not so competitive that you can never exceed what currently exists, but it will also offer enough search volume to make content creation worthwhile.

Search for keywords that have a worthwhile search volume for your business.

For example:

A marketing blogger, who lives on traffic and needs a lot to make it worth writing, will probably search for keywords that generate a search volume of 1,000 to several thousand.

A professional Australian SEO company that, by signing a single client can earn a significant amount of money, may be worth writing keywords that only generate a few hundred (or less) monthly searches.

Here at MLK Marketing we will define the most suitable strategy to ensure your goals are achieved with the help and expertise of a professional Australian SEO company. Contact us today for more information.

 

This is where we and the rest of the SEO team come in. By reviewing the content, you already have on your site, we can diagnose a number of problems related to:

• Voice Search Compatibility
• Badly targeted keywords
• Poor classification content
• Duplicate Content Issues
• Missing Page
• Inconsistencies between the phone number and the name address (for local SEO)

Ultimately, the content of your website is the most important thing you can have, it is what will attract visitors and make them potential customers, and it is the main target for review in an Australia SEO company. Then, once we have an idea of ​​the content you already have, it will help us decide how to structure our plans for your website in the future. We put all our effort to provide superior services only available at a deluxe Australia SEO company.

As your Australia SEO company we also perform a keyword analysis to find the best opportunities to get a higher rank and connect with more customers. MLK Marketing is at the top of the list of remarkable Australia SEO company. If you have a business, we help you position it higher.

Off-page Analysis performed by a leading Australia SEO company

Much of the success of your SEO takes place on your website, on review sites, industry blogs, online directories and more. The best part of that is that if it’s very popular online or has many stellar reviews from previous clients, it’s easy to rank really well for your precious keywords. For that reason, it is essential for you to hire an effective Australia SEO company.

The bad part of that is that smaller companies are not as popular and many can have more negative than positive reviews, no matter how good their services are. For that reason, you should select a professional Australia SEO company with excellent reviews.

Then, once we perform a full search on your website, we pay attention to what people say about you. This includes finding mentions of your site on the web and seeing how we can adjust them for your benefit. With the assistance of your trusted Australia SEO company you will successfully achieve your goals.

If we see negative reviews, we will show you how to respond to them and, with any luck, amend them with the client. Our goal with you is to have a respectable online presence that users trust and use the following tools to achieve this:

• Increases in organic traffic
• Localised content
• Unique title tags and meta descriptions for each product and service area
• NAP consisting of each listing
• Authentic reviews, marked with the scheme
• List of reputable directories
• A website sensitive to mobile devices
• Authority Building Measures

You would be surprised: little things like the ones listed above can make an amazing difference when you try to extend your web presence online.

How can an Australia SEO company optimise the code and structure of your site?

Sometimes, the code and structure of your site are in a good place and only need some minor adjustments. (Let’s face it: there is ALWAYS something else you can do to beat your local competitors, and with the help of an Australia SEO company, you will achieve it).

When the SEO team optimises the code and structure of your site, you can rest easy knowing that you have experts who take care of the work. But most importantly, let’s:

• Navigation structure of your site so that people can find exactly what they want
• Clean the code on your site to make it work faster
• Remove errors that Google picks up when dragging
• Add an XML sitemap so that the Google crawler can quickly visit the different pages
• Include internal links to pages within your site so that users can flow to the places where you want them to go.

Content optimisation on your page performed by an expert Australia SEO company

The content is king. When it comes to maintaining your website, it is not a unique and done job. Not only does it create home pages, it puts them live, and that’s it.

In order to constantly generate organic traffic on your website, you must constantly create new content and optimise the existing pages on your website. With the help of your Australia SEO company you can let professionals do this job for you.

The Australia SEO company team:

• Delete or rewrite duplicate content
• Place keywords in the titles of your pages to help Google rank your pages
• Add a well-written and rich copy of keywords to low-performing landing pages
• Create new home pages to attract other visitors
• Add images, format text and change colors to move more visitors to convert
• Optimisation of factors outside your page

Your off-site presence is as important as your site factors, so you or your Australia SEO company must work to:

• Use local SEO tactics to improve your position in the search results of local terms
• Find listings of your company’s directories online, check and update to make sure they contain accurate information
• Search for new and valuable directories to add to your site
• Present press releases about the new services offered by your company and other articles of journalistic interest that we find
• Discover non-competitive blogs in industries similar to yours for whom we can write guest posts in exchange for links

Continuous analysis done by an Australia SEO company

Search engine optimisation performed by a well-reputed Australia SEO company is much more than making these changes on your website. What is the use of making changes if you do not analyse the data?

Throughout this process:

• Monitor rankings, traffic and conversions daily, weekly or monthly
• Use the data you have collected to determine which of the above will help your site more
• Ensure content is still relevant for your visitors. Don’t worry about this as you can trust your  SEO company to do it for you.

Remember that here at MLK Marketing you will find the dedicated services of a remarkable Australia SEO company.

 

Although some things in the digital marketing industry change rapidly (Google algorithms, consumer expectations, digital technology). If one thing is not clear when a business owner starts working with an Australia SEO company is what they exactly do. Two main questions rise:

• What does an Australia SEO company do?
• Do I need the services of an Australia SEO company?

Seeing that SEO is a necessity for any type of digital marketing success, we would like to make things clear as to what exactly an Australia SEO company does. Here at MLK Marketing we offer you second to none digital marketing services to boost your sales and presence on the internet with superior services proper from an Australia SEO company.

What does an Australia SEO company do? A lot, actually

Many business owners do not understand what happens in an Australia SEO company, which means that, as far as they know, we (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO is. SEO means search engine optimization, which is the process of increasing the search ranking of a web page in order to increase online visibility. This is why hiring a legitimate Australia SEO company is so important for any company: 93% of online experiences start with a search engine, and 47% of people click on one of the first three ready

Now, we say a “legitimate” Australia SEO company because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO. White-hat SEO wins search rankings based on work and real data and Black-hat SEO involves doubtful methods that can take you to the top, but not for a long time, and these tactics are usually harmful to your long-term presence (more on this later).

What about the white hat SEO and how does Australia SEO company should really do? Well, there are more than 200 factors that go into what makes a page prominently on the search results page, but the ones that matter most (and the ones that White Hat SEO turns) are:

• If your website is secure (HTTPS vs. HTTP)
• Your websites are optimised for mobile devices
• How fast web pages load on your site
• If a web page has the correct outline marking (type of website code)
• The quality of the content of your web pages is ideal
• Your web page content length is correct
• Presence of social signals that point to your website
• Existence of quality backlinks that point to your website
• Whether or not you have optimised images on your web pages

How do we influence all these factors? Easy.

SEO services that should be included when you log in with an Australia SEO company. How we influence the factors mentioned above with some key SEO services. A good Australia SEO company (like ours, for example) should include the following in your contract with your Australia SEO company:

• Website structure analysis
• Analyse website content, including conversion rate analysis
• Offline page analysis
• Code optimization and website structure
• Optimise content on site
• Optimisation of off-page factors
• Website structure analysis

While Google and the other major search engines, they insist that they want to design their sites for users instead of search engines, let’s be honest, it must be properly structured for the engines to read if you ever want to get those users. A real professional Australia SEO company understand this.

The things that our web team looks for include:

• HTTP or HTTPS: The “s” at the end of HTTPS means that your website is secure. You need a secure site even if you don’t make credit card payments online because Google gives preference for secure websites in search results. A good Australia SEO company knows the importance of safety.
• Analytics Configuration: we look for the existing analytical monitoring, and if there is none, we install it so that we can track where your contacts and sales come from. This helps provide the most significant results for users, with the services of a specialised Australia SEO company.
• txt: This is the file used to prevent search engine crawlers from crawling and indexing the pages of your website that you want to hide from public view.
• Errors on the site: they send signals to the search engines that your site is unreliable and, therefore, is not worthy of being a Premium place. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags and crawlers blocked by Robots.txt. A good SEO company understand the importance of getting rid of errors on the site.
• Indexed Status: Indexed pages have been found by search crawlers (such as Google spiders) and considered to be of sufficient quality for the relevant search phrases. Indexed pages will appear in search results and can generate organic traffic to your site.
• Sitemap: Your XML sitemap is a list of all the pages of a website that you want to index a search engine (not to be confused with the robots.txt file that tells a search engine which pages not to index). The sitemap is one of the most important things an SEO company needs to pay attention to.
• Speed ​​of the page: the user experience is important for search engines: they know that users are impatient. This is the reason why the speed of the site is a factor in the ranking of your website.
• Meta elements: duplicate title tags, meta descriptions and site content can have a negative impact on your site’s search engine rankings and clickthrough rate. Ensuring that your meta elements are optimized will improve your chances of being found in the SERPs.
• Conversion rates: we look for bottlenecks in the user experience and content that could be a limitation of potential customers. For example, A: B we will try different contact forms or links to find out which ones work best for your company.

Receive second to none services from a dedicated Australia SEO company and boost leads and sales consistently, here at MLK Marketing we offer premium digital marketing services.

 

Satisfying customer is the priority of any business, offline and online. If we talk about offline business, it is up to a point easier to have a feeling of that factor, since it is possible to ask customers live and direct about their shopping experience.

However, when it comes to websites, the measurement becomes a bit more complicated. This is due to the fact that in order to obtain the views of the clients, it is necessary, first of all, to generate a survey that helps us determine the level of satisfaction in an easy and comfortable way for the users, and secondly we must convince them to answer said survey. , which is complicated.

This is no reason for us to abandon our goals; On the contrary, it is a reason to find a solution to the problem, which is simpler than you imagine.

Any web page focused on online business must have a web analytics software, not only because of the importance of measuring the most important indicators, but also because it is free and its installation is very simple.

Having said the above, we must say that within the web analytics programs there are hundreds of indicators that can be analysed: it is a science and at first it can be a bit frustrating if we do not know how to interpret the figures.

At Website Connection we truly believe that nowadays it is essential to have excellent digital marketing strategies. We will work towards helping you achieve your goals in the shortest time possible. Contact us today! Boost your sales consistently by improving your users’ experience on your website.

Among the many indicators that we can take as a reference is the famous conversion analysis, which represents those visits that arrived at our site and bought our product or service. This analysis alone is not the best indicator of satisfaction or quality of the website, since although it tells us that we had sales and gives us a percentage of visitors who became customers, it does not tell us why, and also we It gives more notion of the successful part of our business than the unsuccessful part.

That is why if we want to know what parts of our website we can improve to offer a better experience to the user or potential customer, we must look at the following three indicators in conjunction with the conversions of our site:

1. Bounce rate: Percentage of people who only saw one page on your site and left later. A high bounce rate means dissatisfaction on the part of the user, or that the website is not the solution he was looking for.
2. Page views per session: the pages a user visits per session.
3. Website time: measured in seconds, represents the time each visitor spent on your website.

As you can see, these indicators are almost self-explanatory and are quite significant if we consider that we can apply them at the page or url level, that is, you can analyze each page of your site by applying these metrics.

As we mentioned earlier, web analytics programs offer a large amount of data and figures. For this reason, it is relatively easy to get lost in the world of numbers, but it is also very easy to perform a comprehensive and comprehensive analysis if we know what to look at.

By all this we mean that the three metrics explained here are not enough by themselves, and one of the best ways to complement them is to analyze them together with the conversions of our website, since these data are correlated as follows:

Conversions and bounce rate

As we have explained, a high percentage of bounce rate usually implies a failure in our website or discontent on the part of the users. Think about it this way: if you have a high bounce rate it means that your page is not relevant to visitors, which can affect your online reputation, reflected for example, in the authority of your domain. Obviously, the lower your bounce rate, the greater the chance that your visitors will become customers.

Conversions, page views per visit and visit duration

The number of pages viewed per visit is an indicator of customer satisfaction, since it generally reflects that visitors find the content of the website interesting and at the same time is related to the duration of the visit.

In this sense we can say that the more pages are visited per session and the more time visitors spend on a website, the greater the possibility of conversion; however, we must take care and determine the appropriate number of page views per conversion.

Mainly, we must avoid confusing a long stay with visitor satisfaction, since very long visits can also mean that users are confused or do not find what they are looking for. This indicator can help us know on which pages we can implement contact formats, customer service chats or other tools that help us push the conversion.

Finally, a factor that we must consider is to include in our analysis the keywords and search terms with which users came to our website. In this way we will know what terms are those that users relate to our website, and we will know if there are discrepancies between the terms we associate with our business and those conceived by our visitors.

And remember you should also include a way to receive your customers’ feedback. Offer your business real context in the surveys to measure customer satisfaction is the best way to obtain concrete and higher quality responses. Companies must be able to get feedback from their customers at the right time and place about their shopping experiences. As the real-time execution of the measurements allows to know the comments of these on the conflicting points during the process.

If you want to improve all these aspects in a website, select our services. That is why we recommend you entrust this task to professionals specialised in the sector that offer you the best results. Professionals like the ones you will find here at Website Connection.

 

If you are also one of those who wonder the usefulness of this very powerful tool to attract customers, this is your article, because today we are going to explain what a website is for.

Surely you will have heard this, but a web page is not only a business card. It is not something that never changes. It is not something static. It is not something aesthetic only.

And we say that you will surely have heard it, but it is very possible that many times when you commission a website from a professional (or in the worst case, in the face of web positioning (SEO), you decide to do it yourself or an acquaintance) they will pass The important bases of any website designed for SEO, due to aesthetics, or usability concept.

The website must be the center of any online strategy. It serves to make itself known among all those who do not know your brand, company or SME, or the products or services you offer.

Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it. We will work towards helping you achieve your goals in the shortest time possible. Contact us today!

A web page is the center of the SEO Positioning strategy

That’s right, with a good positioning strategy, content… You’ll get little by little (with time, patience and investment) scaling results in Google searches for the keywords designated and worked.

A web page serves as a system for generating trust through content, articles, photographs. They must direct the publications of Facebook, the profiles in social networks like Instagram, and of the rest of social networks… The campaigns promoted in social networks.

The web, as we said, has to be the center of the strategy, because without it, the strategy makes no sense.

1. Usefulness of a web page: Contacts

Web pages must provide contacts to companies. A web page serves as a traffic converter in Leads, in contacts, because if a web does not convert, if it does not generate new customers, new business opportunities, new sales … It is not a web that serves to generate business.

And that should be the goal of a web page within any company, generate new business opportunities, new customers, and serve as a growth tool for your company.

2. Usefulness of a web page: Aesthetics

Business websites must be aesthetic, but the main objective is not that. Does this mean that a website doesn’t have to be pretty? Or aesthetic? Or be easily usable (and adapt) from any platform, computer or mobile?

DO NOT. We are not saying that. What we argue from Your Web Positioning is that you have to find the right balance between usability, aesthetics, SEO and Conversion.

Very often, as SEO and Web Design professionals specialised in converting and attracting new customers for your company, we find SMEs that have made a significant investment in the Web Design of their page, and they commission us the SEO positioning of it. And unfortunately, we have to tell you (with your heart in your hand) that your website, as it has been designed, cannot position correctly, cannot build trust, new customers … It can hardly be used as the central point of a strategy on-line.

Therefore, when trusting Web Design and the presence of your company, your SME on the Internet, you have to do it with an expert company in this type of design, positioning, content strategies, social networks, Google Adwords, etc.

3. Usefulness of a web page: Summary

Your company’s website is much more important than the Facebook page, for example

Only then, your website will serve something really important for you and any company: Build brand image, build trust, and generate new contacts / customers. Those are the objectives to pursue so that a web page is useful.

To give a clear example, it is not the same to have a Facebook page of your company (which in most cases it is convenient to have it), than to have your website. You should never replace your company website with a page within another platform, because your company will not have control but the platform (in the case of the example: Facebook).

With your website you will have the power to stand out in the largest search engine used by people when they search for your products or services, as long as the web positioning work is done by SEO experts.

Hot trends that can help your website look better!

Simplicity, less is more

This is the general tonic of the new designs. As we said, everything is focused on the mobile, its size, its capacity, its resolution. A “simple” website loads much faster on a mobile, that is already enough reason to get away from websites reloaded with many sections, colors, fonts, photos, buttons.

White background

Having a background of striking colors attracts more attention, but then you have to fight with the color of the typography so that the content can be easily read.

This does not happen with a white background and the black letter. The contrast is higher and this makes reading easier. Simplicity, cleanliness… facilitating the consumption of content from the mobile phone is the star trend of web design.

And in this sense, as you can also read in several of the latest marketing and digital entrepreneurship books recently published, everything is tending to resemble the type of reading of traditional books: white background (or substitute) and black texts (or any of dark gray variants).

Gigantism

Another very clear trend for 2019. The images will now occupy the full screen, only when you slide the screen will the menus, buttons and different sections appear.

But this tendency to gigantism also touches typography. It is logical, the larger the letter the more easily it can be read from a mobile phone.

It is not about putting a size so large that it prevents its reading. It is about using a font size large enough so that each line has no more than 5 words, if you read it from a mobile.

For top internet marketing strategies and everything related to website design, development and search engine optimisation, contact us, here at Website Connection you’ll be able to reach your professional purpose sooner than expected.

 

The content is the King, it is affirmed more and more without objection and with solid arguments. We come from times where quantity was everything, accumulate and accumulate. Many entries, many followers. This is no longer part of the success formula, now it’s all about creating valuable content.

Here at MLK Marketing we offer you second to none digital marketing services to boost your sales.

Create Value Content: 5 Steps You Must Follow

1. Know your client

The first step in creating valuable content involves thinking: who do we produce for? That is, to know the will of our client or possible user. It is necessary to analyse it to understand that it can be highlighted or promoted to satisfy it in your search.

You must think what the customer wants to do, what he wants to sell or buy. This will help you identify the positive and negative aspects of your current content strategy. Another important point requires understanding why customers want what they want. This does not mean having to “guess” their will, but to study user behaviour.

2. Set goals to attract customers with your content

The main objective to achieve visibility is to attract attention. Ideally, make your content viral. If your content is good and, in addition, it is everywhere, you will achieve a considerable increase in brand awareness.

Another point to consider when creating valuable content, refers to the possibility of educating through content. It involves building authority in the industry. It is about providing value and values ​​to the audience. On the other hand, you should encourage actions, encourage sales. An effective method for this is to build an email list.

Following these steps will help in the generation of traffic. You can attract a new and large audience. New customers, without neglecting the old ones. Growth is based on the value of what you offer.

3. Connect with the customer

An important part of the task is based on finding “hooks” to connect with the client and their interests. On the one hand, we can talk about the content in the educational sense, give useful information that brings value and knowledge about an important issue to solve.

You must link your content with the latest news. In addition, it is advisable to customise the information you provide. This brings us back to the first point, knowing the client to know what to offer him.

A widely used method to reach the client has to do with the analysis of case studies, that is, connecting the content with real life. In turn, the concepts you develop are linked to others and you should always look for surprise, originality, value.

4. Wake up sensations

The idea, in this step, has to do with mobilising the reader’s feelings through the content. Yes, there are people behind the machines and although sometimes it is not noticeable, they have a heart.

5. Create Value Content

You must make the reader fall in love with your content, make it so surprising that it leaves you shocked. Vulgar content, repetitive and little thought will not achieve even a yawn by the client.

The proposal implies that the content contributes value and also rupture. Surprise. Even get the user through feelings like fear (you realised that your content is not good, and today you do not sleep well), discomfort and even disgust (my specialty, of course). The important thing is to mobilise feelings through content.

Why are eBooks powerful content tools to generating leads and increasing engagement?

For all types of businesses, it’s more accessible and cheaper to prolong their relationship with an old customer than finding a new one. Keeping that loyalty among customers growing is what branding is for. An essential part of any branding strategy includes offering visitors something they consider valuable, increasing their engagement to your brand.

Businesses can use different options to create this type of engagement among their customer-base. These tools can also work efficiently when trying to impress a potential customer by offering something that may be useful for them, making them notice your products and services.

Some of these tools are:

• Discounts and special offers.
• Videos, tutorials, podcasts.

In the last years, eBooks especially have become very important tools to generate leads and get more leads, basically because they are interactive, portable and informative. eBooks have gained so much popularity in the latest years that 56,000 eBooks are self-published every month.

Long story short, the eBook market in a multi-billionaire massive market that businesses, no matter their size, can’t afford to miss.

Create value with well-written eBooks

It’s been a few years, since 2010 to be precise, when digital books started outselling their hard cover versions on websites like Amazon that the importance of eBooks was demonstrated. Digital marketing has evolved and eBooks have positioned as very effective vehicles for businesses or people that can author a piece of content that establishes all the experience expertise they have in a certain area.

However, quality is extremely important to make sure the results will be as expected. It’s important for an eBook as a vehicle to generate leads and increase engagement to fulfil the following requirements:

1. The content the eBook conveys must be relevant and should stay relevant for at least a couple of years.
2. Try to write an eBook about a problem or situation no experts in your industry has addressed yet. This will attract more traffic from the specific niche you are aiming to.
3. Keep the writing of your eBook as simple as you can. The idea is to make sure your content is accessible to as many people as possible. An eBook must be educative but not too difficult to understand.
4. Let the readers explore the entire industry. Don’t limit your content to the products and solutions you offer, you can also write about anything related to your area.
5. Keep it updated. With the fast flow of information in these days, keeping your content updated is very important. Some times you won’t need to write an entire new eBook, but you may want to add a couple more chapters to it in a couple of years. Keep that in mind!

Make it compelling!

Remember that you’re trying to reach more people. This is usually free content you will offer to your customers or potential customers that are already interested in your area. For this reason, your eBook must be available in as many formats as possible.

An excellent way to spread your new eBook is through email marketing, if you are doing this then you must pay a lot of attention to the design on the cover. Use images and colours that represent your target audience.

Another good option is to offer your eBook in exchange for their email or request they complete a subscription form to your newsletter.

Bear in mind that if you’re giving away a good eBook to your customers, it will eventually pay for itself, providing you with something way more valuable and harder to find: loyal customers eager to know more about your services and products because they believe in your brand.

Remember that if you want to improve your website you can contact us today at MLK Marketing, we will be ready to assist you.

 

The elasticity of companies to adapt to change, the creation of comprehensive experiences for customers and the availability of data are, in the opinion of experts.  If you want to create your online ecommerce store or website or want to improve the one you already have, contact us here.

The keys that mark the immediate future of ecommerce.

1. Stress the relationship with customers about ecommerce

Selling online is obviously much more complicated than doing it in a physical store. The reason would be as simple as that we are human beings and not digital, something that is evident, but that some ecommerce businesses seem to forget. There are some who conceive it as if it were a vending machine, a sample book where we exhibit products and forget about the rest. It is a serious error because you do not understand what the real needs of your clients are.

2. The trip of the clients… And the product

In increasingly hybrid business models, where customers use different channels before completing a purchase is essential to know what is known in English as the costumer journey, i.e. the complete tour for each channel that customers do. It is the best way to find out who they are, how they behave, the factors that determine the purchase decision and what their needs and expectations are. Of course, none of this would make much sense if the trip ends with the acquisition of a disappointing product that is the first thing anyone should consider.

3. The omnicanality

The consumers themselves have been responsible for resolving the debate between the analogue or the digital. Once the coexistence between both environments has been clarified, it is now a matter of “seeking a healthy balance”. We think we are going to reduce physical spaces that will be compensated with an expansion of digital spaces but they will be complementary. The proof is that many businesses that have been born digital have also opened up physical spaces.

Anyone must first be a merchant and then, if you want to add, electronic. In the end, what we find are more complex scenarios where the challenge for those who coexist in both environments is knowing how to exploit omnichannel well. Each brand has its own ecosystem and its obligation is to understand it and to evolve with its clients if it wants to preserve them.

4. The client’s experience

Many times, we buy because we need it, but there is also a very interesting purchase that is related to making us feel important or feel better after a bad day. It is what is known as compensation effect. If we are able to link our product to an emotional need, the sale is much easier.

 

To that customer experience that all consider essential, adds the qualifier “global” understanding that it must occur at each point of the trip, from the moment in which a product is consulted to the customer service once acquired.

5. The importance of data

It is no longer just about the metrics that indicate the evolution of your business, it is also about collecting data that will guide you in the strategies. We have data that validates me if the experiences that we offer with the correct ones or that have to be corrected, that allow me to establish purchase patterns and, from them, to progress and detect trends.

Electronic commerce is growing by leaps and bounds, making it clear that the future of shopping is digital. The e-commerce is reinvented to offer ideas that seem out of science fiction, but that are very close to becoming reality to break down the barriers that separate the two worlds: the physical and the virtual. The online shopper is demanding, and does not want to give up anything, his shopping experience from home must be flexible, intuitive, personalised.

The future of e-commerce: everything you can imagine is true

In Spain, only 19% say they buy online every week, while that figure increases to 50% in the United Kingdom. So, what are the news that will increase these numbers? To know what will be of the future of purchases we have to look at China. What is now a trend in the Asian country will become, in a few years, a boom in the rest of the world, as evidenced by the electronic commerce data collected annually by the consultancy PwC in its Total Retail report.

The Chinese are the first to adopt new consumption habits that open the way to other countries, the figures show that the country of the rising sun is a perfect indicator of the trends that will prevail globally. The electronic commerce sector in China is the largest in the world and Alibaba – which has already revolutionised the way to sell, buy and pay in the country – is the main responsible. Every November 11, the Internet giant celebrates the “Bachelor’s Day” and on this date online sales reach the ceiling, becoming the perfect barometer to draw conclusions about the operation of the sector.

This year, 11/11 has left something very clear: The good health of the sector and, above all, the rise of ecommerce. Smartphones are the protagonists of online shopping in China and 82% of users used them to make their purchases on “Single Day”, according to Reuters. A figure that increases with respect to the previous year, which was 69%.

These isolated figures are surprising enough, but they are still clearer compared to those of other countries with powerful e-commerce markets, such as the United States, which ranks second in terms of turnover. During the Black Friday of 2015, when the Christmas shopping season opens with huge discounts, only 22% used their phone to make purchases over the Internet.

 

And if the phone will become a key purchasing tool, augmented reality (RA) and virtual reality (RV) will revolutionize ecommerce as we know it. Pokémon Go! made all eyes look at augmented reality and, after an overwhelming success, the trend was declining little by little, although according to Forbes figures, the game continues to enter about two million dollars a day. Thanks to the success of the app we now know that, not only has great potential, but also users show a great predisposition to use technology.

Remember that here at Website Connection we can help you set up your online store and improve your sales volume considerably.

 

How will social networks evolve in 2020? The near future promises a rise of social media, with a greater focus on social commerce and a growing role for Generation Z. At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it.

Hootsuite explains the trends that social media will experience in the coming years through 9 predictions:

1. The growth of social networks will continue

Social networks will continue their growth. 1 million people joined the networks every day last year. This growth will continue, driven above all by regions such as Africa, which is experiencing the highest growth rates at present.

In 2020 highlight the dominance of Instagram, especially among the older demographic groups. Instragram will continue to evolve and will become the new refuge for brands.

2. The search for products will be more visual (and social)

According to GlobalWebIndex, almost half of Internet users follow brands they like or whose products they are thinking of buying through social networks.

Search pages continue to be traditional channels to discover products and services, but the trend is favourable to social media for these tasks. 28% of users already resort to social networks and, in emerging markets such as Latin America, the Middle East or Africa, social networks already surpass search engines for product research.

By 2020, at least 50% of the searches will be done through images or voice systems. Much of the future of the search will be about images, rather than keywords.

3. The social video will tend toward saturation

The current trend in social media is the domain of video. Mark Zuckerberg stressed that in the coming years, “the biggest driver of the business will be the video.”

It is an undeniable fact: 56% of Internet users watch videos on Facebook, Twitter, Snapchat or Instagram every month. 81% of people aged 55 to 64 watch online videos every month and one in three viewers of social media videos watch videos made by brands every month.

And this consumption has room for improvement as consumers in emerging markets continue to enter the Internet. The opportunity for social video increases with the rise of messaging.

But by 2020, marketers will face video saturation. It will be necessary to focus the production of these contents in a different way, in an environment with a lot of social competence. The video will have new uses, such as the one for ecommerce, focused on advertising products.

Marketing professionals will have to adapt to these highly personal new uses of video. Video will end up becoming a social experience, an experience that builds a community of customers instead of content in the most traditional style.

4. The social commerce will live a new impulse

Social commerce has been adopted slowly in Europe and North America. The next step of innovation and development will correspond to the emerging economies, whose consumers have dispensed with the search pages for the discovery of products and have gone directly to social networks.

The role of social media will grow within electronic commerce and will be relevant for all types of businesses. One example is Instagram, which already allows companies to build their online stores with visual and video content.

Here it will be fundamental for brands and businesses to align their social video strategies with ecommerce.

5. Practical uses of virtual reality and augmented reality

By 2020, we will see more practical uses of virtual reality and augmented reality in marketing. Amazon is an example of how to use augmented reality to help consumers try on virtual clothing and explore products.

Generation Z will help further boost these technologies as their members are more prepared for their use.

Social networks will continue to promote the functions of mobile augmented reality, as the novelty of this technology will increase engagement with users.

Facebook Messenger, WhatsApp, Instagram, Snapchat, Bitmoji, WeChat and QQ are social messaging platforms that will use augmented reality to increase advertising revenues.

6. The “social” CEOs will triumph

The social is already changing the way of working. By 2020 the greatest impact will be experienced in the increase of managers who understand and use the social to listen to customers, communicate their business vision and mobilize employees.

In this sense, companies must understand that the influence of employees is important. Your comments should be handled in a similar way to how complaints and customer feedback are currently managed.

By 2020, CEOs will have a professional adoption of social media and will need to adapt their communication styles, which will be more personal and direct.

7. Amazon will break the duopoly of advertising

In 2020, the influence of Amazon and Snapchat will increase in the face of the slight reduction in the dominance of Google and Facebook. According to eMarketer, Amazon’s advertising business is expected to grow this year to almost 3% of the market from 2% in 2017, for a total of 2,900 million dollars in advertising revenue.

Amazon has built the world’s largest digital store, which has allowed it to study the behaviour of millions of consumers. This is the great advantage it has, which will allow you to earn money from advertisers.

8. Artificial intelligence will influence more and more

30% of all B2B companies will use some kind of artificial intelligence, according to Gartner. Algorithms already influence almost every aspect of our digital lives. Many of the innovations in artificial intelligence will help marketers increase their impact and eliminate the most routine and tedious tasks.

It is necessary to understand that algorithms are not incomprehensible, but more predictable than the behaviour, sometimes irrational, of consumers. Artificial intelligence can help build more efficient content and SEO strategies.

9. The emerging will mark the mobile trend

By 2020, Facebook predicts that there will be more people with mobile phones than with running water or electricity at home. 3,000 million people will have access to mobile phones by then.

The mobile will be the only way to connect these people will have. According to Facebook, more than one in four Internet users are already mobile only, with India (70%) and Indonesia (67%) at the helm.

Messaging applications will play a key role in this mobile-centric world, offering micro-businesses new ways to communicate with customers. Social networks will play a fundamental role in the financial life of mobile phone consumers.

In this environment, digital communication will evolve drastically. The visual content will dominate the social and messaging activities and the digital experiences will be more enriching for everyone.

Here at Website Connection you can find a team of professionals ready to assist you and help you achieve the final result you want you need for your corporative or personal website.

 

Is your website well developed and structured so that your users perform the actions you want in the shortest possible time? Are you thinking of redesigning your website? Is your web user friendly? Do you want to get conversions and get results?

The user experience, also called UX (User Experience) is a quality attribute that measures the ease of use of web interfaces. The idea is to improve the way your website visitors can interact and access the content. If it is easy to find what they are looking for, users are more likely to continue reading or interacting.

The user experience (UX) is one of the fundamental aspects for your website to succeed and achieve many conversions. Your website should make it easier for visitors to reach the information they are looking for quickly, since if a visitor does not find what they are looking for on your site, they may not visit you again and you will lose the possibility of making the visits profitable, your sales will decrease or you will receive complaints from users. You already know: it facilitates as much as possible the way to the visitors of your page and do not forget that usability is the necessary ally of the conversion.

There are many factors to consider when designing or assessing the usability of your website. Below we highlight 5 keys or higher-level concepts to keep in mind to make your site more effective.

At Website Connection we truly believe that nowadays it is essential to have a good email marketing strategy. We will work towards helping you achieve your goals in the shortest time possible. Contact us today! Boost your sales consistently!

1. Structure and navigation

Make sure that you provide the user with the fastest and most comfortable way to visit all the pages of your website, allowing them to reach the information they want to obtain in the shortest possible time and with a minimum of effort on their part.

As much as your website contains all the information, if the structure is not adequate, they will have difficulty reaching it. Studies have shown that most users are not willing to stay if the navigation design is too complex.

It is about analysing and improving the route that a user makes until they reach the conversion and checking if they follow the appropriate steps or, on the contrary, they are lost along the way. A website with a good user experience will offer an easy and fast tour. If the user experience is disastrous, visitors will tend to take more steps than they should or leave the route before reaching the conversion because they do not know what they have to do.

It is important to provide visual aids so that visitors know clearly what they have to do, offering the necessary information about where they are at each moment and where they can go. Otherwise, the CRO (the optimisation of your conversion rate) will be very low and, consequently, you will lose money and potential customers.

These are just a few navigation errors to consider:

• It is hard to find navigation. The user should not have to look for a way to navigate the site. Menu bars should be visible, and their objective should be obvious.
• Acronyms in the menu. Avoid abbreviations and acronyms unless the meaning is obvious. Remember that what is obvious to you may not be obvious to the user.
• The multiple layers of menus. Minimise the submenus that the user must go through before he can perform the task or find the information they are looking for.
• No search option. Users are used to using search engines to find what they want. A website without a search box is less navigable.
• Also, never underestimate the importance of the home page. Keep in mind that it is the virtual door of your company and is generally responsible for much of your website traffic. That is why you have to design it thinking about offering a positive user experience and optimising it correctly.

2. Design

The challenge is to achieve an attractive design visually and at the same time efficient for users.

You should keep in mind that each new visitor should be able to navigate your website as if they had done it before, without the need for prior learning. Visual design should help achieve a positive user experience. It is important not to fall into the trap of forgetting the user experience when a website is redesigned and focus only on aesthetics and originality.

All aspects of your website should be displayed as clearly as possible, so that any element that can be confusing is minimised. The graphic line must be consistent and uniform throughout the entire site navigation, to prevent the user from becoming disoriented.

The ideal combination is the perfect combination of aesthetics, uniqueness and an easy-to-use design that attracts our visitors, retains them and returns for more, making them more likely to become customers.

3. Readability

Readability is another key factor that makes a website easy to use. A user must be able to capture the information on the website quickly and with very little effort.

In fact, studies show that most readers do not actually read the information on a website, but rather search and browse. According to studies, the information that visitors are likely to read is 28%. This means that even at best, most readers will not read two thirds of a web page.

So, to reach an audience, a website must be susceptible to being scanned or scanned. Here are some of the design factors that contribute to the “scannability” of a web page:

Colour. For a website to be readable, there must be sufficient contrast between the colour used for the text and the colour used for the background. Words must be read easily.

Source. In general, the simpler a font is, the easier it is to read. Fonts designed to mimic writing or special character compounds are less likely to be scanned by the eye. Most experts agree that sans serif fonts work best for web design and with serif they are better for print design. Also, it is convenient to avoid using too many different sources in the same design.

4. Charging time

How long does it take to load your site? If you have forgotten to take into account the loading time in your web design, you have forgotten a critical element of an easy to use site. Fast sites increase user satisfaction and improve the overall quality of the web.

If your site takes more than ten seconds to load, most visitors will not wait. And keep in mind another factor that all statistics indicate: the average user’s attention span is decreasing, not increasing.

Having a website that loads quickly is having an advantage over the competition. But it is also about combining speed with an attractive design that uses large images and multimedia content, as it helps to focus the user’s attention and capture their attention, creating persuasive and seductive experiences.

5. Responsive design

The technology used in the development of your web project should not be an obstacle or barrier for your visitors and users. Think that not everyone has the latest version of browsers or the same operating system installed.

Every website must work correctly on any of the platforms and must be adaptable. A website with adaptive or responsive design is one that shows the user appropriately to the screen size of the electronic device he is using, so that the browsing experience is good in any case.

It must also be visited correctly from different browsers such as Firefox, Internet Explorer, Chrome or Safari and with different operating systems such as Linux, Windows or Mac.

Here at Website Connection you can find a team of professionals ready to assist you and help you achieve the final result you want you need for your corporative or personal website.

 

There are two types of businesses or companies in digital: those who only want to do branding or communication, and those who really expect to sell. For the latter, this blog will answer the following question: how they can go out first on Google and with that attract or retain customers.

The term SEO, for those who do not know, comes from “Search Engine Optimization” and refers to a group of techniques to optimize your website for search engines such as Google, Bing, Yahoo, among others. If you execute it correctly, you will increase your visibility in the SERPs or search engine results, and consequently you will receive more referred traffic.

Regardless of whether or not the company has an online store implemented, with a complex shopping cart or simply with a contact form, the following model is useful:

If you want to understand a little better about traffic sources for your website, you can read this post. You should know that the source of search engine traffic (from Google, Yahoo, Bing, etc.), is the one that will give you the greatest volume of visits, and in the great majority, with an initial interest in the products or services you offer. The other thing you should know is that according to this video, 58% of Google users click on the first 3 results, and 36% only click on the first result. Awesome, right?

Another point is that, as probably the company you manage (as owner, employee or advisor), does not have an online store, you will surely want to attract customers under the following format:

What we explain better in this post. In short, you must deal with 2 things:

1 – Get a lot of traffic and quality, being the search engine traffic (which you get on Google, preferably first), the source of greater volume.

2 – Ensure that visitors who fall on your website, are motivated to buy, or leave your contact information on a form.

Already explained how it brings out first in Google (and why you should want to achieve this), and the fact of taking advantage of online traffic to get sales, we can explain, plainly, how to achieve these two points.

If you want to know more about excellent services to position your website higher on google search results list, here at Website Connection you’ll find it. Contact us today for more information about our services.

One way to go first in Google: organic (SEO)

To position yourself in online search engines and exit first, you should know that there are 2 options to do so, the first is as follows:

Get to the first google page (Search Engine Optimization): That is equivalent to appear first in the Google ranking, without advertising. This depends on factors such as site configuration, placing content (product descriptions, articles or reports) that speak in a dense way about the products sold and the market in which you operate (for your city, for your country, etc.)

It also affects SEO, if the website is fast and well structured (with a hierarchy of content consistent with what you want to promote), among others. The level of SEO is cumulative and is gradually increasing. It is normal to start seeing results at 2-3 months, a little more if the site is brand new.

Another way to go first on Google: paying to go higher (SEM)

SEM (Search Engine Marketing): It is paid advertising of search engine results, in response to a word or group of words that the advertiser decides to leave, when a user (in your market), consult it on Google.

When SEM exists, and someone advertises with those words, it goes above SEO. It doesn’t always exist because there isn’t always a website advertising for a word or phrase on Google. The SEM is paid more expensive or cheaper, depending on the level of quality or SEO of the page, and if there is a competitor who pays (or bids) more or less for each click.

Turning more visitor traffic into customers: persuasiveness and landing pages

If you are going to make an effort to leave Google first, you should also have a higher rate of visitors call you, write or leave your data for a form. If we advertise SEM, no matter what we pay a lot or a little, traffic will fall on our website, and there we must make sure that it does what we expect (see the products, see the work that the company has done, and you decide to contact us for a new business).

To increase the level or rate of customers who enter the website, and buy or leave their data, persuasiveness must be worked on. To achieve this, one or several landing or landing pages must be prepared, which is not the same as a catalogue page or a contact only page (which is what they have now and does not sell).

For companies with low level of SEO, great competition of SEM, and pages with very low level of persuasiveness and conversion to customers, we recommend evaluating the following alternatives:

• Work deeply on SEO, to see results in the medium and long term, and invest in SEM in the short and medium term. To work the SEO will have to rebuild part of the site, organize it and improve the presentation of the content, so they must take advantage of the task, to implement new landing pages (which will receive the SEM and create a base for SEO).
• Do not work so much SEO, build a few landing pages (or only one for the entire company, if so considered), and depend primarily on SEM. Much less work and much less costs, in the short term, but without solution in the medium and long term.

At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it. We will work towards helping you achieve your goals in the shortest time possible.

 

We will talk in depth about content marketing and the importance of having quality and efficient content in front of your target audience. It is nothing new to say that we are in the era of content marketing. But, what is it about?

It is important that the content you generate for the Internet has an objective. Keep in mind that what you say on the Internet is on the Internet. So how not to generate a content strategy?

Today it’s all about the content. We are always looking for information on products, services and people. On the Internet it is possible to find opinions, reputation, information and more. Therefore, how do you handle the content of your brand?

If you are not driving it, it is moving anarchically and this can be a problem. It is important that you are the person who guides the opinions and information of your brand. Of course, it does not mean that there are no bad comments, but they can be minimised, or you can show yourself as a problem solver.

Instead, the success of your content can define your brand, accentuate it and even position it.

In this sentence there are very important points. You must take each text as a creative creation, which is focused on finding specific results from your customers. Keep in mind that your content should look for a goal: inform, generate an action, sell, persuade, position, etc. No matter what the content, it must have one.

For top internet marketing strategies and everything related to website design, development and search engine optimisation, contact us, here at Website Connection you’ll be able to reach your professional purpose sooner than expected.

Tips for having effective content on the Internet

Before diving into content marketing, we recommend you read the following tips to make your strategy effective. They are very easy to follow. If you establish them as a mantra, you will see that your way of writing changes, becoming an effective way to generate marketing.

Your content must be reliable

First of all, the content should be easy to read. Do not fill it with technicalities or make it complicated, but it must be friendly, so that everyone understands easily.

It is important that all the information you handle is verified, reliable and that speaks of the truth. Don’t overdo it, but show the truth and emphasise your strengths.

It is also important that the content is identified with your readers, that you speak their language, their expressions and that they feel that someone has written it. For example, if you write for young people, the language must be jovial and you can use their words. Of course, without losing focus and seriousness. You must be credible, don’t force it.

If you accomplish this, you may be able to establish a relationship with your readers. This will generate that they want to read you more frequently (boosting the traffic and navigation time of your site) and that you position your site in better form in the search engines, what is the “holy grail” of today: all We want to be in the first places, that’s why the content is also very important. It is important that the content be created by someone who likes to write. And preferably, have these tips when developing content.

Think about your target audience, how is it? Surely you have a profile made, which is very important when developing content. This must be interesting, attractive and speak in the same tone as your audience.

Try to outsource your content, that is, write about what people want to read. And of course, good writing is very important. Having grammar slips and mistakes reduces the credibility of the content.

Avoid redundant content. It is important that you be creative, that you approach different points to address the issue. Don’t be afraid, the creative is more fun.

Tip: The best way to reach a new idea is to “outsource the content”, that is, think about a customer problem and how your product / service can solve it.

Keep in mind that the Internet is a great source of information. Try to find information about your target audience, to detect their interests, their problems, their beliefs about your brand. In this way you can generate creative content tips, which helps them take a new (more positive) position on your brand.

Create community: participation and commitment

The content must generate an audience action. Whether sharing, raising awareness, commenting, etc. That is why it is important that the content is interactive, that you avoid boring content, without important information or with bad writing.

It is important that readers feel that the content is designed and designed for them.

The interactive content generates a personalised experience for each reader, but what is it about? Simply making the user choose which parts he is most interested in reading (signalling each part well) with images that simplify the processes, generating a form contact and showing comments from other users, so you can exchange opinions.

You can generate an online chat, so that users can comment, invite to share the content with a small survey or vote to know what they think about what you write. Keep in mind that the “finger up” is the easiest and most accurate feedback you can receive, don’t underestimate it.

Use creativity and let your creative spirit out, I’m sure you won’t go wrong. Don’t worry about structures.

It is important that the content you make can be written on other platforms or devices. This generates the viralisation of the content, and is a “free” way to advertise what you write.

Tip: It is important that your readers can decide when and where to view the content. That is why it is important that the content adapts to multiscreen. This is not very difficult to achieve with a site adapted to mobile phones.

Remember that here at Website Connection we can help you set up your online business and improve your sales volume considerably.

Social media have been responsible for revolutionising the business world, regardless of the size of the business. It is a reality that both clients and business owners can take advantage of, to boost the growth of a brand.

In particular, SMEs (small and medium enterprises) have in these profiles an opportunity to drive traffic to sites of their commercial interest, be it a corporate website or an online store. If you add to this digital and traditional marketing actions, we are almost certain that you will have a brand positioned, attainable for your potential customers and above all, with constant conversions and probably increasing.

If you want to create your online store or build a loyal customer base or want more information about this, contact us here.

Why is it necessary for your brand to have profiles on the main social networks?

The answer is simple; These well-managed profiles mean added value for your brand as they naturally become a means of connection between the client and the company, which can translate into long-term business relationships.

Twitter, Facebook, Instagram and Pinterest have become the main channels of online communication with customers, creating communities and generating actions that boost their desire to buy your products. Of course, all of the above is the result of good social media management, impacting the results of your brand.

If you do not have the budget to hire a community manager who takes care of your business profiles, it is necessary that before starting to post or respond to comments, you should know some tips so that you are able to manage your brand’s social networks such as A professional.

Learn to develop a content strategy

In order for your brand’s social networks to grow, it is necessary to create content.

There are several ways, some more creative, to generate content for these profiles, so you must create a strategy where you explain the type of content and its objective, as well as to what people are directed and why it will be published on a certain network Social.

When you have a well-established content strategy, take time to see its results in the analytics tools that most social networks have included, as well as the traffic generated to your site through Google Analytics.

Some of the content you can share on social networks is related to:

• Contests (discounts, special offers only redeemable on social networks)
• Interactive content (infographics, games, 360 ° videos)
• Blogs (the resource that will never let you down)
• Promotional videos

Try to create different options and test them. Check if your customers receive more serious content or demand that you publish items that not only have them watching your screen and reading text.

Remember that in social networks, your customers have control of what they want to see, so even if you have a loyal audience to your publications and brand, always think about how to keep retaining their preference, with constant actions that aim to gain their trust.

Another aspect to consider when creating content for these profiles is to be as honest as possible and trying not only to sell. Write content or generate videos that enrich your audience and are of interest and value. Remember: it’s not just about selling, it’s about providing value and building trust.

Find and monitor the profiles of your competitors and influencers for your industry

Find profiles that you think will help to build your brand’s reputation on social networks. Consider that they should be profiles related to your industry or market niche. On the other hand, build another list of competitors that are digitally active and have proven content, which you can take as an example when creating your content strategy.

Media Social Profile

With these two lists you can find potential customers who still do not know your brand but who may have a genuine interest in it. Specifically, in the list of people of influence, include all the profiles that you consider that in the future can help you create content, or with which you can have a business relationship.

Sort all your accounts on one platform

It is important that you have control of all your accounts in one place. Platforms such as Tweetdeck, Hootsuite or Buffer can help you have control of all brand profiles, so you don’t miss the opportunity to interact with a customer.

Schedule the publication of your content

If you publish once a day and only have content to worry about, it is not so necessary that you schedule the publication of it, although programming one by one is somewhat tedious and zero effective.

But what happens when apart from managing social networks you are responsible for placing orders, serving suppliers, managing finances, etc.? It is necessary that within your multi-channel strategy, you have a section where you consider content programming.

With this, you can schedule the publication of content with time, establishing schedules that you consider are the most appropriate for the success of your publication. You will only have to be aware of mentions,

Generate results measurement reports

Previously we commented that it is necessary that through the analytics tools of these social networks the performance of a content strategy in social networks is monitored. Apart from that monitoring, it is necessary that you do one in a general way, where you include all the actions you have done related to your social media strategy and the results you have obtained.

Analytics ecommerce

Analyse how much traffic has led to your site, how many clicks have been made to the links added to your posts (be sure to include some tracking code to compare traffic from social networks generated through other resources) and what is the grade of commitment that this traffic has with your brand / products.

With these results you can review in which areas you need to pay more attention, in addition to rating how well you are carrying out your role as community manager.

Remember, it is not about saying that with these simple actions you are already an expert in managing these social media; It’s about learning, improving and feeling as such.

Remember that here at Website Connection we can help you set up your online store and improve your sales volume considerably.

That phrase, that song, that rhyme, those slogans, that is in your head when you hear the name of the brand or meet you again after a while … can you identify what are the elements that make a slogan transcend in this way?

It is extremely difficult to express a complex emotional concept in just a few words and this is precisely the purpose of a slogan. That is why we have great respect for the brands that have done an excellent job with their slogans. Those who have deciphered how to convey their value proposition to their consumer profiles in just a brief and ingenious statement.

If you are looking for inspiration for your own slogan, do not miss some of our favourite slogans of all time. Before analysing specific examples, let’s quickly review the definition of slogan and what features make it stand out.

At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it.

What is a slogan?

The slogan is a word or phrase that gives a distinctive and attractive message about a brand. It is aimed at a target audience, sets a specific value proposition and can be interpreted as a concise statement of the mission.

Thus, an advertising phrase is a motto that identifies a product or a company, although it is also in the political sphere.

Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are auditory representations. Both formats capture the attention of consumers more quickly than the name of a company or product. In addition, they are easier to understand and remember.

What is the objective? Leaving a key message of the brand engraved in the minds of consumers so that, although they do not remember anything more than an advertisement, they still remember the slogan.

Characteristics of an outstanding slogan:

• Easy to remember
• It includes a key benefit
• Distinguish the brand
• Convey positive feelings about the brand

Do you go around and around several ideas to create the slogan of your company? Leave the worry, because there are formulas that will help you create an incredible result.

1. It is easy to remember

Is the slogan recognized quickly? Will people remember it in a second or two? A short and attractive phrase can have a great impact on ads, videos, posters, business cards, brand promotional products and other media.

2. Includes a key benefit

Sell ​​the benefits, not the features of what you offer, since a great slogan makes it clear to the audience how a company or product can help you.

Think like your audience and ask yourself the question “What is the value that distinguishes me and how can I improve the life of my ideal clients?”

3. Distinguish the brand

Does your soft beer have the best flavour? Or perhaps the least number of calories? What makes your product or brand different from the competition?

4. Convey positive feelings about the brand

The best advertising phrases contain positive and optimistic words. For example, the slogan of Reese’s peanut butter candies, “two great tastes that taste great together,” arouses positive feelings about Reese’s in the public. While a slogan like Lea & Perrins, “meat dressing that only a cow could hate,” uses negative words. The first leaves a better impression on the public.

Now that we have seen what a slogan is and what makes it work, we show you some examples of the best brand slogans of all time. If we omit any of your favourite ones, let us know.

Take a look at some of the most striking slogan has all of the following characteristics or, at least, a good part of them:

1. Nike: “Just Do It”
2. Apple: “Think Different”
3. Dollar Shave Club: “Shave Time. Shave Money” (Save time. Save money)

 

1. Nike: “Just Do It”

 

Nike’s message didn’t take long to have an impact. The brand became more than a symbol of sportswear: it began to represent a mental attitude. It encourages you to think that you don’t need to be an athlete to be fit or overcome an obstacle. If you want to do it, just do it. That is all.

 

But it is unlikely that Kennedy & Weiden, the advertising agency responsible for this slogan, knew from the outset that Nike would promote its brand in this way. In fact, Nike products used to attract marathoners almost exclusively, who are among the toughest athletes there are. The “Just Do It” campaign expanded the funnel, and there is no doubt that some brands should spend time creating a slogan that reflects their message and resonates with the target audience.

 

2. Apple: “Think Different”

The first time this slogan was used was in the Apple commercial called “Here’s to the Crazy Ones, Think Different” (This is a tribute to the crazy people. Think differently). It was a tribute to all consecrated visionaries who challenged the status quo and changed the world. The phrase itself referred to the IBM campaign, “Think IBM” (Think of IBM), which was then used to promote the ThinkPad product.

Shortly after, the slogan “Think Different” already accompanied all the Apple ads, although at that time, the company had not yet launched any notable new product. Suddenly, people began to notice that Apple was not simply a computer equipment: it was something so powerful and so simple that it made any non-expert user feel innovative and the latest technology.

According to Forbes, the price of Apple shares tripled during the year following the launch of the commercial. Although since then the slogan no longer appears, many Apple users still have a sense of belonging for being among those who “think differently.”

3. Dollar Shave Club: “Shave Time. Shave Money ”(Save time. Save money)

Dollar Shave Club has been the protagonist of several lists on our blog, such as promotional product videos and marketing campaigns for the holidays. In other words, we can safely say that when it comes to marketing and advertising, these people know what they are doing. And his slogan “Shave Time. Shave Money” reflects your knowledge perfectly.

This ingenious phrase incorporates two of the advantages of services: price and comfort. It is a precise pun that perfectly represents the overall tone of the brand (slogan is an English pun with “save” and “shave”). The company sells razor blades for up to $ 1.

At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it. We will work towards helping you achieve your goals in the shortest time possible. Contact us today!

Also known as percentage or conversion rate, the conversion rate is one of the most important metrics of performance-oriented campaigns and any e-commerce or web page whose objective is to generate sales, records or downloads.

It is the metrics responsible for measuring advertising efficiency, which indicates the percentage of users who end up making a conversion, which can be a purchase, a registration, become a follower in a social network or, if they are bold like us in Praise! even a test drive and driving!

All this depends on the brand strategy and the objectives of the campaign. That is why they are widely treated, discussed and negotiated in the usual interactions between agencies and customer marketing departments. It is one of the most important Key Performance Indicators (KPI’s) of any digital campaign and defining it properly is vital to be able to measure its performance. That is why optimising it (CRO = Conversion Rate Optimisation) should be a common practice to improve the performance of a campaign.

Here at MLK Marketing we offer you second to none digital marketing services to boost your sales.

How to calculate the conversion ratio?

Once you have defined in depth what the conversion will be, we can start making numbers. The conversion ratio is calculated by dividing the conversions by the total click volume.

Conversion Rate = Conversions / Clicks

For example, if an online campaign has generated 1000 clicks and 58 sales that campaign will have a conversion rate of 5.8%. Broadly speaking, if a website has, say, 900,000 monthly visits and an average 8500 conversions, the conversion rate of the site will be 0.94%. That is, of every 100 users of the site, 1 will end up performing a conversion.

CR = 8,500 / 900,000 = 0.0094444 = 0.94%

The importance of the conversion ratio is that, by optimising the site or campaigns to improve this metric, it will be possible to generate more sales or leads with the same volume of traffic and investing the same amount of money. If the conversion ratio is increased by 25%, in the same scenario, the cost per acquisition would be reduced by 25%.

The importance of the CRO

The optimisation of the conversion ratio will be the way forward for advertisers who need to increase their sales volume without increasing advertising investment, it is also always a KPI to be targeted and in which we should never stop working. The better the CRO, the more sales volume we will attract to our customers and the more we make the business profitable, which, interestingly, can mean an increase in advertising investment by becoming a profitable return channel.

 

Although how everything is not as simple as it seems. Sometimes the success of a campaign can always be coerced by the market of the sector, if we push well below the market average in our campaigns it is possible that CRO is better if the segmentation is adequate but that the volume of acquisition is see limited … there is the magic of the good optimiser! Always ensure that this indispensable KPI is aligned with the rest of the client’s markers to achieve their overall objectives.

How to optimise the conversion ratio

The conversion ratio optimisation is the set of practices aimed at improving the percentage of users who perform a conversion on the website.

Optimising conversion ratio is a cross-cutting task that must be addressed by focusing on different areas:

1. Site and web traffic analysis

The first step to improve the overall conversion rate of a site will be to evaluate the conversion funnel and identify the points at which users are falling. For this, it is essential to have a web analytics tool and have conversion tracking and web page events implemented.

At this point, aspects such as the conversion funnel, the loading time of the site, the performance of the site content, traffic sources or analysis of geographic or demographic data should be analysed.

2. A / B test

The A / B tests allow a comparative analysis of two different landing pages, with their corresponding layouts, to analyse which one has the best performance.

Through the A / B tests you can test from colours, CTA’s or Calls to Action, to copies, images or font types and sizes. The different versions of the landing page will be displayed randomly, each one at 50% of the visits, to statistically determine which version of page has the best performance.

3. Analysis of recruitment campaigns

Other key elements to improve the overall CRO of a site are: the evaluation of the performance of the recruitment campaigns and the optimisation of these with the aim of improving the conversion ratio.

At the catchment level it will be necessary to attend to different aspects to improve performance:

• Campaign segmentation analysis: analyse the segmentation used in each of them and prioritise visibility in locations, audiences, devices and schedules in which the performance is better, will allow to focus and move the investment to the segments that best do they work.
• Ad test: Ads are another important element when it comes to improving the conversion ratio. It is convenient to test different ads, with various claims, copies or CTA’s, to see what type of ads can improve the conversion ratio.
• Landing pages test: testing the performance of the LPs in the different campaigns will be another key element to improve the conversion ratio. Testing different types of LPs or checking if the conversion rate of a campaign improves by sending the user to a product category page or to an individual product page will be key when it comes to increasing the number of sales without increasing Campaign investment.

With these simple tips you should see a real increase in conversions. Do not forget to document what you did, since that information is vital when making decisions.

Here at MLK Marketing we will define the most suitable strategy to ensure your goals are achieved and conversion rates skyrocket by driving more traffic to your website, traffic that is truly interested in the products and services you offer.

 

If you are already using software in the cloud, you already know how productive and efficient you can be thanks to the power of the cloud with customer data.

Here at Nudge Accounting we have a specialised team of experts ready to assist you with anything related to bookkeeping and professional accountancy. Contact us today for more information about our services, we will help you achieve your goals.

And why is it important that it is in the cloud?

For security: Although some people and / or sites speak that it is a disadvantage of the programs in the cloud, but it is clear that any server is under threat of a computer attack, but do not fool any computer of a company is.

What does Cloud or cloud mean for the finance department

The benefits of moving from software in traditional mode (On-Premise) to a cloud model are many. The most mentioned by executives when asked about the issue, are:

• Reduce the cost of total appropriation.
• Access from anywhere.
• Improvement of business processes.

The reduction of the cost of ownership of the business system has a significant benefit for finance. It is not just about reducing IT (Information Technology) spending. It is about reallocating the maintenance budget of various IT items to improve business processes and encourage financial innovation. For example:

• Servers
• Updates

A few years ago, Gartner published a report in which he argued that more than 90% of the IT budget is spent on maintenance, and only 9% is left to improve business processes. The result is a gap between the financial objectives of the organization and what they can provide of the systems in use. The software used as a service or in the Cloud changes this equation because the business is able to recover 50% or more of IT operating costs.

The question is: do you remember how it was to use different products, applications and even paper reports to manage your customer and financial information? If you still do not use software in the cloud to manage your commercial and financial information, do not worry.

In this blog we explain 9 things you will not miss working with disconnected data as soon as you pass your valuable financial and customer information to a cloud accounting solution.

1. Financial and client information not updated

Have you ever tried to combine information from different sources and then realize that it is not up to date? Keeping the information in one place – in the cloud – means that it is always up to date.

2. Worry about backups

The only thing that is worse than the non-updated information of an application is the loss of critical information. When your data is in the cloud, the backup is always guaranteed.

3. Waste time with updates and patches

As an accountant, it is a pain to have to waste time with technical updates and patches. Luckily, all this is done automatically in the cloud, so you can concentrate on your true work.

4. Make decisions using obsolete information

As you have access to the latest financial and customer information, you don’t have to wait for an email with the latest data, but you can make decisions and accelerate the growth of your business today.

5. Access your data

When an important member of your competent accounting team goes home or, even worse, on vacation, can you still access their information? If financial and customer information is stored in the cloud, you and your teams can.

6. Connect your applications (securely) between them

If you and your team use different applications, securely managing customer data requires a great job in itself. However, if you save key customer information in one place, in the cloud, you will save time and avoid technical difficulties.

7. Unpleasant surprises

 

It is difficult to keep track of critical information for the business if notifications come from different sources. When your financial information is managed in the cloud, you can see what is happening in real time and even set up notifications on a site to get immediate updates.

8. Ask yourself why your team has a hard time collaborating

Before the cloud, entrepreneurs and managers had to spend time making sure that the sales staff spoke with the accounting staff. Now, all your employees can collaborate using a single solution and they won’t have to waste time searching the latest sales reports or customer information in dozens of products and applications.

9. Ask yourself if your reports are correct

Newer products and applications are only as intelligent as the person who creates the underlying formulas, and often require numerous updates and bug fixes. When your device uses cloud software with a superior global accounting engine, these formulas are already proven and proven.

Conclusion: The future of accounting is here, in real time, in the cloud

It’s time to find a new home for critical customer information for your business. If you pass the commercial and accounting information of the many different applications and products that your company uses to a cloud accounting solution, you will reduce business errors and increase the productivity of your equipment.

You will also protect key business data and ensure that sales and accounting teams collaborate on the latest information. And you will have a solution that will adapt to the growth of your business.

The best of all?

Connecting management with sales will give you the peace of mind of making business decisions based on the latest information. As a family that moves from its initial small house to a larger one, after your company adopts a cloud accounting solution, you will remember the days when your business lived with only disconnected customer data and ask yourself how you fixed them.

Here at Nudge Accounting you can outsource bookkeeping and accounting services so true professionals in the area can take care of it. Contact us today and reduce the margin of error in your activities.

Everything you are looking for is on the internet. This phrase may not always be true, but in the age in which we live it is the most natural. We are surrounded by devices, mostly connected to the network. A few weeks ago, we explained that any business worth its salt needs a corporate website. Now we want to dig a little deeper and tell you the reasons why your company should think about creating a website to sell.

E-commerce is currently gaining ground to physical stores. It is more convenient to buy from a computer or mobile and receive the acquisition at home, than having to move. Online commerce has many advantages and we will talk about them later.

We would like to advise you on how to create a website to sell. We are experts in developing custom websites, so we can make your idea come true. For it to work it is necessary to follow a series of steps.

Here at Website Connection we can make sure you have a website that represents your brands and help you sell more.

Steps to create a website to sell

Whether you have a business or not, you can decide to create a website to sell. The start-up will be different in each case. You may wonder, how much does it cost to make a website like the one you need?

Creating a web page to sell is always cheaper than having a physical sales space. Online sales have their good things, but before launching into this type of business, you should think about whether it somehow suits your needs or preferences.

You must define the objectives of your business

It is essential before creating a website to sell. You must consider what you want to achieve with the web, the sales you intend to make, the audience you are going to and how far you want to go.

In addition, when creating the brand, think that it will be essential for your business. The name and domain of your online store should be clear, descriptive and easy to remember. Internet opens many possibilities and you can even sell products or services anywhere in the world.

Create quality content and make sure there is good web development

It is necessary to be clear how you want your website to be. To do this, create a sketch and look for an expert in web page development or web design. He will capture your idea step by step and make it happen in the best possible way.

Think of an accommodation

Hosting is important, as it will be hosting your website. Choose a good web hots. The better the server, your website will have a better response time for your customers.

You will need a good CMS.

The Content Management System (CMS) will facilitate many things. We will have to see which one best suits what you are looking for, but if you plan to work in SEO to improve your sales, WordPress is the most recommended.

Run it on any device.

When creating a website to sell, it is essential to think about making it responsive. It must be adapted to all possible devices: computer, mobile, tablet, smart TV … Purchases are made from anywhere and the web must be prepared for it.

You have to simplify the payment processes.

Subsequently and once you have created your website to sell, we must think about saving the user waiting time. The purchase must be made in a few steps. That will make us have a much more attractive business.

In addition, you have to think about the payment system. The ideal is to offer all possible methods and there are three essentials:

• Wire transfer.
• Credit and Debit Card.

Advertising and Social Networks

It is necessary to create profiles within the different social networks to expand the business and create traffic to the web. Word of mouth in most cases has great power, so people’s opinions will be essential.

In addition, surround yourself with professionals who are dedicated to online marketing. Advertising campaigns will be necessary. Also search engine optimisation. The Internet offers a large number of free tools and when you create a website to sell, you are obliged to take advantage of them.

Own website or specialised sales page

There are two options to sell online. One through its own website that serves to sell our products without any intermediary involved. In that case, we must follow the steps that we have previously explained for its development.

Another option is to sell our products from different specialised pages in exchange for a commission. It may be more complicated to start the road alone. Appear on platforms such as Amazon or Ebay, can be a help to grow your business little by little. Be aware that both options can be interesting and effective. Subsequently, decide what is best for your business.

Advantages of selling online

Sales from the network skyrocket daily. The e-commerce according to studies multiplies nonstop in recent years. Regarding the data, each person makes an average of more than 20 purchases per year through the internet. Some figures that continue to increase. What advantages do we find when selling on a website?

 

• It is not necessary for the client to move to a physical place to acquire what they are looking for. From our devices and with just a few clicks we can sell or buy whatever we want. We will send it to a postal address and the convenience will be much greater.
• That means our client will save time and money. Sales are faster, we will offer what people are looking for, without having to make too many detours. If people do not have to travel, the purchase will be cheaper.
• We can sell what we want and reach anywhere in the world. It is one of the main advantages of selling online.
• The number of buyers will be greater. As we have explained, all people have devices in their homes. If you create a website to sell online, it is rare to have no reach. When you work to make your business known and invest in it, the impact will be positive and you will reach the goal you are looking for.

At Website Connection we truly believe that nowadays it is essential to have excellent digital marketing strategies. We will work towards helping you achieve your goals in the shortest time possible. Contact us today! Boost your sales consistently!

We will talk in depth about content marketing and the importance of having quality and efficient content in front of your target audience. It is nothing new to say that we are in the era of content marketing. But, what is it about?

It is important that the content you generate for the Internet has an objective. Keep in mind that what you say on the Internet is on the Internet. So how not to generate a content strategy?

Today it’s all about the content. We are always looking for information on products, services and people. On the Internet it is possible to find opinions, reputation, information and more. Therefore, how do you handle the content of your brand?

If you are not driving it, it is moving anarchically and this can be a problem. It is important that you are the person who guides the opinions and information of your brand. Of course, it does not mean that there are no bad comments, but they can be minimised, or you can show yourself as a problem solver.

Instead, the success of your content can define your brand, accentuate it and even position it.

In this sentence there are very important points. You must take each text as a creative creation, which is focused on finding specific results from your customers. Keep in mind that your content should look for a goal: inform, generate an action, sell, persuade, position, etc. No matter what the content, it must have one.

For top internet marketing strategies and everything related to website design, development and search engine optimisation, contact us, here at Website Connection you’ll be able to reach your professional purpose sooner than expected.

Tips for having effective content on the Internet

Before diving into content marketing, we recommend you read the following tips to make your strategy effective. They are very easy to follow. If you establish them as a mantra, you will see that your way of writing changes, becoming an effective way to generate marketing.

Your content must be reliable

First of all, the content should be easy to read. Do not fill it with technicalities or make it complicated, but it must be friendly, so that everyone understands easily.

It is important that all the information you handle is verified, reliable and that speaks of the truth. Don’t overdo it, but show the truth and emphasise your strengths.

It is also important that the content is identified with your readers, that you speak their language, their expressions and that they feel that someone has written it. For example, if you write for young people, the language must be jovial and you can use their words. Of course, without losing focus and seriousness. You must be credible, don’t force it.

If you accomplish this, you may be able to establish a relationship with your readers. This will generate that they want to read you more frequently (boosting the traffic and navigation time of your site) and that you position your site in better form in the search engines, what is the “holy grail” of today: all We want to be in the first places, that’s why the content is also very important. It is important that the content be created by someone who likes to write. And preferably, have these tips when developing content.

Think about your target audience, how is it? Surely you have a profile made, which is very important when developing content. This must be interesting, attractive and speak in the same tone as your audience.

Try to outsource your content marketing, that is, write about what people want to read. And of course, good writing is very important. Having grammar slips and mistakes reduces the credibility of the content.

Avoid redundant content. It is important that you be creative, that you approach different points to address the issue. Don’t be afraid, the creative is more fun.

Tip: The best way to reach a new idea is to “outsource the content”, that is, think about a customer problem and how your product / service can solve it.

Keep in mind that the Internet is a great source of information. Try to find information about your target audience, to detect their interests, their problems, their beliefs about your brand. In this way you can generate creative content tips, which helps them take a new (more positive) position on your brand.

Create community: participation and commitment

The content must generate an audience action. Whether sharing, raising awareness, commenting, etc. That is why it is important that the content is interactive, that you avoid boring content, without important information or with bad writing.

It is important that readers feel that the content is designed and designed for them.

The interactive content generates a personalised experience for each reader, but what is it about? Simply making the user choose which parts he is most interested in reading (signalling each part well) with images that simplify the processes, generating a form contact and showing comments from other users, so you can exchange opinions.

You can generate an online chat, so that users can comment, invite to share the content with a small survey or vote to know what they think about what you write. Keep in mind that the “finger up” is the easiest and most accurate feedback you can receive, don’t underestimate it.

Use creativity and let your creative spirit out, I’m sure you won’t go wrong. Don’t worry about structures.

It is important that the content you make can be written on other platforms or devices. This generates the viralisation of the content, and is a “free” way to advertise what you write.

Tip: It is important that your readers can decide when and where to view the content. That is why it is important that the content adapts to multiscreen. This is not very difficult to achieve with a site adapted to mobile phones.

Remember that here at Website Connection we can help you set up your online business and improve your sales volume considerably.

 

What is the conversion rate? What can we really expect from it in  e- commerce? we would like to tell you, in a language that you can understand, with reliable figures and references.

The conversion rate in context: three definitions

Recall the three essential indicators in the analytics of a business model based on electronic commerce, and its meaning:

Traffic: how many people visit your website.

Conversion rate: what percentage of those visits “convert” (in eCommerce, conversion is usually associated with “sale”, although a more correct definition would be “achieved objectives”).

Average ticket: the average amount of orders.

These three values ​​make up the basic “picture” of an online business: how many people visit it, how many of those people they buy and how much their orders are average. If you have an online store and talk to an investor, this is the first thing you want to know.

However, it is not uncommon to find entrepreneurs who embark on an adventure without having predictions about these indicators, and what is more important, without a strategy to achieve the objectives set:

• Traffic: how do I bring all those visits to my website?
• Conversion rate: what do I do to ensure that visitors do not leave without buying?
• Average ticket: In what way do I make sure that the orders are, on average, the expected amount or higher?

Obviously, these three things do not happen by themselves. We have to do something to make them happen, and often they will not happen even if we let our skin try. You already know:

The answers will never be correct if we do not even know what the question is.

Understanding the context with these brief definitions, let’s focus on the Conversion Rate, the main purpose of this article. Remember that at MLK Marketing you will find skilful professionals ready to create a suitable marketing strategy for your business.

The importance of the conversion rate

The mere technical definition of “conversion rate” (sometimes referred to as “conversion ratio”) does not reflect the real importance of the concept, nor its profound implications.

This great quote from the expert Bryan Eisenberg gives us a vision of greater wealth:

 

Conversion rate is a measure of your ability to persuade visitors to carry out the action you want them to do. It is a reflection of your effectiveness and customer satisfaction. In order to achieve your goals, the visitors must first get theirs.

Sometimes we are too busy thinking about our own goals and forget about the client’s goals. We will never get the one without the other! But let’s go to what’s certain: what kind of values ​​can we expect for this rate and what variables influence them? Let’s see it below.

Numbers you’ve seen out there

As this many popular indicators reflect, the average “global” conversion rate seems to be around 4%.

Conversion Rate: Average website conversion rates, by industry a 3% is established for retail activities, but other very different percentages are broken down according to the type of activity.

For sale of professional services, available studies and reports seem to indicate that it is reasonable to expect a conversion rate 3 times higher than in a retail activity … But beware, it is not the same triple the 1% that triple the 3 %.

Why are there so many differences in the conversion rate by type of activity?

We have already seen that studies show very different means according to the type of activity. The factors to consider to qualify the expectations of conversion rate are very diverse, and many of them do not depend on you:

• Competition: are there other stores that sell the same? many? Is there a “price war”?
• Urgency and contingency: can my clients “leave the purchase for another day” because what I sell does not satisfy urgent needs? Does it make sense to visit my website to browse or just enter someone who has previously decided to buy?
• Potential comparator: does the nature of my product allow it to be easily compared with others?

Look at this assumption:

Maria absentmindedly browses through a fashion website, because she has been thinking about buying some pants for days; You already have many, but if you find something that you like, you would not mind giving yourself a treat, on this website or on another website that has better prices. Her friend Lucy, meanwhile, is desperately looking for a repair service that fixes a leak in the bedroom, and lands on a website that offers that kind of urgent service. Which web do you think will be most likely to make the sale, the fashion, or the repair?

Common sense will probably tell you what experience tells me (and what you have already seen in the studies cited above). The average conversion rate in professional services is much higher than that of retail. Surely this example has helped you to see it more clearly.

But obviously there are also important factors that do depend on you:

• User experience: is my website intuitive, pleasant, easy to use, fast, without errors? Is the payment process clear and simple? What is the customer’s perception of the “security” of my website?
• Call to action: are the product pages designed and optimized for conversion? Have we tested different solutions? (see this other article if you want to get into this topic in depth: The 7 gold guidelines to increase sales in e-Commerce)
• Traffic qualification: Am I attracting the right traffic to my website or do people who are not buying me visit? How many people are attracted by a specific offer? How many visits are from people who are already customers?

As you can see, there are consubstantial aspects to your product and to your market that you cannot change… So, you will have to employ yourself thoroughly with those that you can control.

It is hard to say, but it is clear that many business plans of our eCommerce entrepreneurs come to light with one of these two serious flaws:

• Plans that lack an estimate of traffic, conversion rate and average ticket (incredible as it may seem).
• Plans that assume volumes of traffic and conversion rates away from reality (and often based on data seen on the Internet that are not applicable to the market in question).

Does it make sense to have a business plan based on the assumption of a 4% starting conversion rate in retail when it is common to find rates of 1% and when a veteran of eCommerce would come up with a song in the teeth by 3%?

Of course, there are online retail businesses that have amazing conversion rates, but that depends on the sector, the type of traffic that the website has and many other factors.

Here at MLK Marketing we will define the most suitable strategy to ensure your goals are achieved and conversion rates skyrocket. Contact us today!

 

 

 

Most of the companies are engaged in the commercial activity of selling services. In a globalised world it is fundamental to be able to distinguish our services from the rest of other professional companies in order to attract customers and improve our results accounts.

There are certain keys and tips that can help you so that the performance of your professional marketing messages can improve your commercial activity, the objective of the following article is to reveal the essential tools that can differentiate you from your top competitors.

However, keep in mind that here at Sydney Resumes we help you write and optimise your professional image.

1. Create or improve the slogan of your company.

The whole essence of your professional company and / or service can and should be summarized in these 2 points:

• Be easy to memorise
• Serve to differentiate what you know best.

You must build a clear, impactful message that best reflects the values ​​of your company as well as the best qualities of your services.

That phrase must be learned and internalised by all the staff of your company, it is your new mantra, the essence of the services you offer to your clients and the way you want them to feel with their experience with your brand.

Dedicate effort and enthusiasm to that message, it is what defines what you are and what you offer. Always remember that in the service sector, you must focus your message a lot on the emotional part of what your services cover and solve.

2. Summarise the most relevant information to the maximum.

Do not create any PDF or catalogues loaded with irrelevant information or difficult to digest, but reduced files with essential information and that includes everything necessary to decide the purchase option.

Try to respond with your advertising and marketing information to all those important issues for your potential clients. Remember that you must become the company that goes hand in hand to solve your needs. Therefore, it includes everything that customers need and seek. When you include in your marketing all the essentials in a schematic but very professional way, you will capture the curiosity of your clients, who will undoubtedly ask you why they will need to know more, hire more, share with you more information of what they need and that you with all security you will know how to contribute.

3. Design, design, design.

There is no use for good information or solution, in an inadequate “container”. Take care of the forms and the design of what is going to communicate what you offer. Think you live in the XXI century, do not try to sell service solutions with formulas of the last century. Services are a LIVE sector in constant evolution, so it is important that you use innovative and modern designs in your communications.

Who said that all advertising materials and / or marketing brochures should be square or rectangular? Be a transgressor, cross the lines that allow your company to differentiate itself from the rest. Explore the world of advertising from a different prism and a different angle.

The differentiating design is a marketing weapon that allows companies around the world to be remembered and revered at all times.

4. Do not use Aramaic, speak clearly.

All the information that is included in your marketing messages must meet some essential requirements to not become a cost but your best investment.

Speak clearly in what you communicate,

• Uses a professional language, but easily understandable by all types of potential clients.
• Do not speak or write in a complex way. Nobody is going to hire something they do not understand, so express your communication neurons so that the description of what you sell is easy to understand so that later your own clients will recommend your services to others.
• Clients do not need complex information but creative solutions.

That should be the professional communication line of your business:

Speak clearly, communicate  in a simple way.

5. It provides simple solutions to complex problems.

Your messages are intended for professionals and companies that need simple solutions to many problems that are complex for them.

Professional Marketing must be focused on all the information that you provide your customers with that change for them, solutions … It is the simplest way to capture the attention of your interlocutors and the people who make the decision to hire your services.

Involve your customers in new products, the evolution of those that you already offer. Improvement, improvement or improvement, is the source of survival of any business.

6. Aim and shoot, but to a specific target.

Marketing is not about sending messages without specific recipients.

Your first decision to get your messages to potential customers should be the choice of communication channels in which you will invest time and money to get the mantra of your company and your services to the maximum possible number of customers with the minimum investment. That would be the best scenario, do not discard any channel, but make decisions with intelligence.

• Look for microniches with potential, groups in which all the clients you are looking for are already gathered.
• Use social media and advertising efficiently, reduce risk and search for the best target audience.
• Look for alliances with companies that offer complementary services to yours or that have access to the clients you are looking for any reason. If you sell motorcycle insurance, team up with motorcycle manufacturers, leather jacket designers, motorcycle clubs or brewers, create promotions together.
• Go to events or make known what you do best, in the most appropriate environment.

7. Track all your marketing actions.

After you have launched your campaign, make an exhaustive follow-up of the results.

Use a CRM (Customer Relationship Management) or internal forms of information about your marketing campaign, to collect the information of all the people who have known your services, learn from them, their tastes, their experience with your company and your communications.

Without reporting results, every marketing campaign is useless. It uses that information and experience to innovate continuously, because innovation is the only process that is itself a competitive advantage. Use reports and share with the rest of your colleagues and employees everything that each marketing campaign has taught you.

Sharing knowledge helps improve communication and the creation of new marketing campaigns.

At Sydney Resumes we will help you achieve your professionals goals starting with how you introduce your competencies to companies and businesses.

 

 

Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the offline world are imitated and translated into a new world, the online world. In the digital field, new tools appear, such as immediacy, new networks that emerge every day, and the possibility of real measurements of each of the strategies used.

Have you ever wondered why investing in digital marketing looks like such an important thing nowadays? Digital Marketing is the current communication, what companies should aim for. Do you want to know more about this? Continue reading!

Digital Marketing has been well received, precisely, for its innumerable benefits for companies and customers. It differs considerably from traditional marketing and, therefore, deserves a place in the promotion strategies within the companies.

At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it. We will work towards helping you achieve your goals in the shortest time possible. Contact us today!

Attraction of clients

Digital Marketing is an excellent tool to attract new customers, either through content or paid ads in search engines. This can have a lower customer acquisition cost in relation to traditional alternatives. With well-executed Content Marketing and SEO strategies, you will be able to win the attention of more and more people according to the main doubts and difficulties they have.

For example, if your company works with sports accessories, it is interesting to produce content on how to choose the best shoes for each sport or on the best pre and post-training feeding options to attract those people. They will be educated on the basis of the content offered by your company and will create a positive image about you, increasing the chances of them becoming customers!

The paid ads, in turn, can be directed directly to who, in some way, is already decided and wants to buy a product, such as a specific shoe or other types of accessories marketed in your store.

Segmentation

Although traditional media offer segmentation, digital marketing allows this separation of the public to be done much more accurately. For example: previously, the public was selected based on the schedule of the program that would happen on TV.

In Digital Marketing, we can segment by age, city where you live, habits (pregnant women, students, etc.), among others, more effectively, producing campaigns and ads exclusively for those people. This is possible because the strategies allow you to collect a huge amount of information about people through the Internet, either through the creation of forms, or through social networks.

If a potential customer comes into contact with your company and, in that way, provides you with your email address, simply do a search to find other information about that person and, from there, discover patterns of behaviour among the most interesting customers. for your business

With so much data in hand, it’s time to implement increasingly targeted actions: define what person profile really is your target audience at that time and transform that information into a map of where to be, how to act and what to do to attract the attention of those people.

Relationship with customers

Digital marketing is the easiest way to connect with your clients and prospects, mainly because one of the main characteristics of marketing on the Internet is the possibility of communicating bilaterally. Thus, the company launches its campaigns talking with customers and customers respond directly to the company, without bureaucracies.

This is where one of the greatest opportunities lies for companies that want to improve their business. By communicating more easily with your customers, you get the opportunity to relate better, forming true defenders of your brand.

Think of the relationship with customers as a loving relationship: you have to keep nurturing that relationship to ensure it is lasting. In addition, investment in after-sales can help in this approach. As already said, now that you have a lot of information about what your customer needs or bought, it is possible to create actions to help you use your product better, ask how the process of use was, if you need help …

All these actions are responsible for bringing your company closer to your customers and guaranteeing prospects, since satisfied customers with good experiences tend to be promoters of the brand.

Strategies with lower costs

Unlike traditional marketing, digital marketing strategies have much lower costs. This happens because, mainly, it is a type of action more focused on the public that we want to achieve. When we think of large television campaigns or newspapers, we know that only a part of the people who are being reached with that strategy are, in reality, the target audience of the company.

In the case of Digital Marketing, with the most precise segmentation, it is possible to place extremely specific actions on the air, making only the public of interest of your company be reached and, from there, generate more results. In addition, Digital Marketing channels are more accessible, allowing companies of all sizes and segments to achieve good campaigns and investments, even with more limited resources.

Big Data

As we said, we need to use the information in our favour. Take advantage of the possibilities that the digital world gives you and get more information about your customers.

Invest in Big Data to concentrate this information and develop more strategic actions for each of them, making the experience of your potential customers with your company something really memorable. You will have the opportunity not only to sell a product, but also to understand how your company can help your clients in the best way.

That is why a digital strategy must include all the relevant spaces where the target interacts, seeking to influence opinions and opinions, improve the results of the search engines, and analysing the information that these means provide to optimize the performance of the actions taken. Digital marketing is the set of design, creativity, profitability and analysis always looking for an ROI. If you want to create your online store or website and need more information, contact us here.

 

Making people interested in the brands they work with is the golden rule of companies specialized in this area, which often perceive the lack of digital skills in their teams. Analysis, methods, strategies and techniques, provided by experts.

The first thing that a Marketing student learns is that, once he becomes a professional, his work will concentrate on making people interested in the brands with which they work.

This idea involves many aspects of business, analysis, methods, strategies and techniques, not to mention a particular market, changing and today, digitized. Therefore, both companies and specialized agencies expect that new talents not only understand basic concepts, but have tactical and specific skills that can be put into practice beyond the theory learned in universities, masters or assisted courses.

Taking advantage of a trend in our favour is to detect it and know why the public talks about it. Taking into account that specialised companies perceive a lack of digital skills in their teams, these areas are key to have a differentiator and important support. But on the other hand, they hope that new talents not only understand basic concepts, but have tactical and specific skills that they can put into practice beyond theory.

At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it. We will work towards helping you achieve your goals in the shortest time possible.

New entrepreneurs look for different strategies to position their brands

A study conducted by Online Marketing Institute reveals that marketers find significant gaps in digital skills between new applicants and their current teams. Because of this, universities need to create more standardized programs that are in tune with what really happens outside the classroom.

Based on this idea, the expert explained that there are basic digital marketing that should be added solidly to the curricula to generate more prepared talents:

–Inbound: This methodology has proven to be for 6 out of 10 Latin American companies the strategy that more ROI (return on investment) generates. Dominar inbound endorses a large part of the basic skills for every team by incorporating sales methodologies, SEO optimisation (search engine optimisation), blogging, landing pages, lead generation, conversion analysis and reports.

-Content Marketing: As a resource of inbound strategies, resorting to this type of marketing reinforces the ability to create storytelling and content for a greater presence, as well as differentiation of brands.

–Email Marketing: Email is the second most effective sales channel for companies, so that applicants need to understand in depth the segmentation, the design, the potential of analytical data, as well as the optimization of their shipments.

-Social networks: Although they are platforms of daily use, marketing professionals must have an understanding of their principles in order to design more effective strategies and even generate leads.

-Announcements and Analytics: Platforms like Google not only work like a search engine; they also represent an important marketplace where brands can advertise and obtain relevant data to understand their position and opportunities online.

Analysis of Marketing and collaborative work, a trend increasingly established in companies

To provide a more complete preparation, it is increasingly common for teachers to form alliances with specialized marketing and sales platforms, since the functionalities and solutions they offer give a much more real perspective for young professionals. The expert mentioned that, through the Education Partners program, marketing students, as well as all kinds of professionals, teachers and universities worldwide can become partners. onlin

The idea is to train marketing and sales professionals, many more prepared and informed, through current tools that really help businesses grow.

Be updated and constantly evolving

With a totally globalised and constantly changing world, companies aim to be up-to-date with updates and developments to reach their maximum potential and not be left out of the market. Thus, there are a variety of events that help both people and organizations to develop through innovative programs for new needs.

Most people who work in digital marketing do not realise a very simple thing – they do not review their path to success, once you commit to measuring the success or failure of your campaigns based on specific results and measurable, everything changes for the better.

The context has led to a wide range of advantages of digital marketing, including:

• Affordable costs Online marketing is accessible in terms of budget, especially when compared to traditional marketing channels such as television, radio or the press.
• Greater capacity for control, optimization and correction of campaigns due to the collection and possibility of real-time consultation of the results obtained, in addition, in an exact manner.
• Great flexibility and dynamism. With the possibility of carrying out tests and changes on the fly based on the results obtained and the behaviour of users regarding a campaign.
• It allows a very specific, personalized and precise segmentation. In an online marketing campaign, the company can segment its campaigns taking into account the sociodemographic, psychological data of users, as well as their behaviour on the Internet.

Connectivity is a very useful tool to achieve the path to success of every entrepreneur

Everything related to the analysis of large volumes of data is a key competence nowadays in digital marketing. The study of the behaviour of users and the active listening of what is discussed in social networks and sites is relevant to understand what is the real positioning of a brand or what is perceived about a particular product or campaign.

This allows us to have the advantage of measuring it minute by minute and with much more dynamics than any traditional methodology used to do market research. All this is the key input to be able to develop better strategies. And it improves substantially five points:

• Customer service
• Solve problems and anticipate possible crises
• Improve our product or service
• Monitor the competition
• Identify possible influencers and potential clients

 

At Website Connection we truly believe that nowadays it is essential to have a good email marketing strategy. We will work towards helping you achieve your goals in the shortest time possible. Contact us today! Boost your sales consistently!

 

An event is a great strategic communication tool. Not only does it allow you to transmit the values ​​of your brand, but it is also a great opportunity to retain and attract new customers. Have you ever wondered how to start organising an event? What steps should be taken into account? Today we present guidelines and tips to follow to organise an event successfully.

Contact us today and learn more about event production.

What do we want to achieve? Who is the event for?

Like any marketing strategy, the first thing you should set, before you start planning, are the objectives:

• What is the reason why I want to create the event?
• What results do I want to achieve with him?
• What do I want to convey and how am I going to do it?
• What audience do I want to address?
• Do I have the necessary resources to organise it?

The events have a great capacity for communication; therefore, you have to define very well the goals you want to achieve together with a good follow-up program to guarantee your success.

Another fundamental decision is to know who your target audience is. The selection of your target will greatly influence the organisation of the contents of the event.

Having clear the target of an event is essential to organise your content

The next step is to choose the right moment of celebration and the appropriate location very well. Here we leave a series of tips to keep in mind when choosing these two aspects:

• The date set: it is recommended that it does not coincide with festivities. You assure a good number of assistants!
• The seasonal season: there are studies that confirm that the best months of celebration are usually May and October, followed by June and November.
• If the assistance requires a trip you will have to take into account the prices of flights and accommodations.
• The selected space must transmit, communicate and empathise with the values ​​of your brand.
• The capacity: the dimensions of space and all its possibilities.
• The lighting and the sound. Visit the location as many times as you need to make sure everything fits your needs!
• The technical team that offers the space.
• Accessibility and location: it is important that the area hosting the event is accessible (public transport, good location, parking, etc.) Normally, for events of this theme usually resort to large auditoriums or convention centres. It is recommended that you book the place six months or even a year in advance.

The next thing is to define very well the production team that will support all the phases of the event. The team that forms part of the organisation will be responsible for complying with the set timing and the possible problems that may arise.

Establish a work schedule: Create a follow-up program for before, during and after

It is essential to determine how the team will work and to develop a task schedule with dates for each activity. Establishing a program will be the guide for the development of the entire communication event. The internal program of the event must include the following information:

• A schedule with the activities that will take place on the day of the event.
• A plan of how the event will be distributed.
• Graphic material.
• List of guests, speakers and media.
• Establish a needs plan (everything you will need)
• Estimated budget.
• A work calendar with its development times and deadlines.

And what do we do with the guests? To them you have to send them a brief program, the days before the event, to collect the agenda visually, with the names of the participants, the location, schedule of talks and other existing activities.

Surprise with your event and make a difference

It is time to think about the staging. To surprise the attendees! Once you have studied the objectives and have an idea of ​​where the event is going to take place, it is time to think about how the staging will be developed in the most creative way possible.

To make a difference you have to create a unique experience with your event and communicate the philosophy of your brand. Not only will they communicate the words, but everything will influence, from the lighting to the invitations, going through the corporate colours, the space, the online diffusion and the landing page. Everything will be part of the communication of your event.

Take advantage of your brand’s strengths and transform them into opportunities. Impact with your event.

You have to think about how to create a link with your audience and get them to interact with your brand during all the phases of the event. As soon as you have closed the venue, be sure to launch an informative website about the details of the event that is as attractive and clear as possible.

 

Contact the speakers who will be part of the event and … Get sponsors!

Another essential step is to invite the referents from the world of marketing who will be part of this great communication event and decide who will be the speakers and close with them the topics that will be presented.

Once the speakers accept your invitation it is important to take care of them, write them and thank them for their assistance. We recommend that you send them an “action plan” with a personalised discount code for their followers. In this way you will achieve that they spread the event in their social networks and attract more attendees.

It is also important that you get sponsors, as this will not only help you in spreading the event and add more participation activities, but it will also allow you to save certain costs. Here are some key guidelines for attracting sponsors:

• You have to be brief and convince them with your proposal
• Briefly present your brand and the characteristics of your event
• State the reasons why you want your sponsorship
• The spaces you will have for your “stand” or “presence of your brand”
• Transmit very clearly the benefits you will get

 

Here at Villa Kula you will find professional assistance to achieve your goals in terms of decoration for luxury spaces and event production.

 

The latest studies point out a worrisome aspect, confidence is in crisis for different types of institutions, particularly in the case of business, the information in this research indicates that confidence decreased to stay at 52%. One percentage point less than the previous year, which keeps this concept in a limit considered as neutral, but which is very close to moving to a negative state if that trend continues.

The above, denotes the importance of generating all the appropriate actions to improve business confidence, however small they may seem or because of the little relationship that they might have with what was reported in professional research, since everything can start even with the reputation, a concept that can become more attached to the relationship between consumers and brands. Currently, thanks to the internet, many people can research a brand before deciding to do business with it. Information referred by Forbes indicates that up to 90 percent of consumers read reviews on the internet before visiting a business.

Therefore, if you want to improve trust, and therefore reputation from this perspective and from the Internet, these are some of the actions, recommended by professionals, that you can implement in resources such as your website.

Here at Website Connection you can find a team of professionals ready to assist you and help you achieve the final result you want you need for your corporative or personal website.

Watch advertising

If your website has an exaggerated number of ads, it is likely that the perception of visitors is negative. A site with this feature looks unprofessional because everything is unnecessary spam. According to Website Connection, the site should be about your brand and your consumer.

Make sure your site has an appropriate name

The domain of your website also influences that perception of confidence on the part of visitors, if you have one with something similar to “celularbaratos.com” is likely that the perception of people is not positive, you should choose the name of your brand instead of a description of your product or service.

Remains available for contact

If it is to cause a good impression that is reflected in an increase in confidence, it is convenient to be there at all times when the consumer makes a query, this does not necessarily mean availability 24/7, rather, you should let him know at all. At the moment people who need something can contact you, and therefore, elements such as contact information or forms are recommended.

Incorporate certifications

When it comes to security, showing the different certificates that your site has can make a very important difference in favour of consumer confidence. This action is especially important for those e-commerce sites that request personal information about people

Show reviews and testimonials

You can complement all the above by adding an exclusive section to your site for testimonials and reviews of your products or services. Remember that these are key in the process of purchasing decisions of many people because people rely heavily on the recommendations of third parties.

But … what is Responsive Design?

The Responsive Design or adaptive design, is the technique that is currently used to have the same web adapted to the different platforms that the technology offers us: computer, tablet and Smartphone.

It consists of a series of style sheets in CSS3, which using the “mediaquery” attribute convert an ordinary web into a multiplatform web capable of adapting to all sizes that exist, offering a much more enjoyable user experience and covering the needs of our audience Gone are the websites that seen on a Smartphone had to be expanded to read something.

The advantages of Responsive Design are many:

Better user experience. That affects the opinion that users have of your website and the use that they will give it. It will improve both your brand image and the time spent on the web and increase the bounce rate between pages of your website.

No more duplicate content. If you used a mobile version for users who accessed your website to see the content adapted to the device, it was detrimental to your SEO, since that created duplicate content and therefore Google penalized your website. A Responsive design avoids this problem because it is the same content that is organised differently depending on the device on which it is viewed.

The development and maintenance costs of the web are reduced. By using the same template for all platforms, the investment in maintenance and development is reduced, since only one change affects all the versions.

Increase virality. A recent study certifies that 70% of the accesses to social networks are made through mobile devices, that means that if a user accesses our website through a Smartphone, surely have the social applications open and if you want to share something, it is much faster and natural.

Of course, not all are advantages, there are also disadvantages, for example, the initial development cost is higher than that of a normal website since its technical difficulty is greater, or that the load time of the images is greater due to the fact that use the same in web as in a computer why it only scales the size and does not use specific ones. Responsive Design is becoming widespread and that has produced several developers create frameworks (preconfigured applications) so that adaptive pages do not have to be created from scratch, they make life easier and make the whole creation process much easier for the developers.

You can count on us when you want to maximise the potential of your website, we will help you achieve your goals and make sure your customer experience is truly remarkable. We are constantly working on this type of projects.  At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it. We will work towards helping you achieve your goals in the shortest time possible. Contact us today!

 

 

In addition, they choose this option for the variety of products and greater accessibility at different prices. For top internet marketing strategies and everything related to website design, development and search engine optimisation, contact us, here at Website Connection you’ll be able to reach your professional purpose sooner than expected.

As one of the main conclusions in the latest surveys showed that 3 out of 4 Internet buyers (74%) are buying 39% more and 35% significantly more than a year ago. The main attributes of electronic commerce for respondents were comfort with 71%, access to better prices with 50.1% and time savings with 44.5%. In addition, the power to find products that are not in physical stores obtained 28.8% of the mentions.

Most experts assure that in the future the stores of shopping centres will go from being a place of purchase to a showroom of products and entertainment. The cultural change is so evident, that 65% of the people see the Internet through the study, at least once a week, with this trend led by 71% of the C2 segment, followed by 69.7% from C3, who watch products online at least once a week.

The favourite categories according to the analysis are: clothing and footwear (55.8%), computing (48.3%) and cell phones (46.5%). The youngest, labour-active segments, who lead in their participation in eCommerce, since 46% of respondents who are between 25 and 34 years old buy once a month. For its part, 25%, which corresponds to people over 65, buy online monthly, at least once.

Home delivery without additional or paid charge are the two systems to receive the product, where 70% of respondents use both modalities, who are accustomed to receiving the purchase in the comfort of their home.

This is key for those who live in extreme areas where the supply is lower, since thanks to this type of office they can access the same quality products without the need of a physical store.

The survey derived that in the IX, X, XIV, XI and XII regions it leads the eCommerce, above the capital cities of each state, where 42% of the respondents specify online commercial transactions once a month. SMEs from all corners of the country can compete on equal terms with the main trade players in the most important cities, and for the consumer of regions opens the doors to all the quality offer available in the local market, with a very significant savings in the office.

Why are people preferring online purchases instead of physical stores?

Online sales are growing rapidly, which is causing physical stores to choose to offer their products online. The way people consume and make purchases is changing drastically. Currently, the way to buy clothes, personal items, food, household items and gifts is very different from how it used to be in the past. Nowadays, all this can be done with just a click and the products are delivered directly to the door of our house. Each time, more merchants opt for online sales, thanks to the ease of establishing an e-commerce store. Now it is unusual to find a store that does not have an online presence.

Why do people prefer to buy online instead of a physical store? Do you have competitive advantages or is it just a fad among young consumers?

Some of the main reasons are:

You can make purchases 24 hours a day, 7 days a week. Consumers are no longer restricted to working hours of physical stores; in online stores they can buy what they need at any time of the day. Which allows them to save time and not spend hours in traffic or from store to store.

Price comparison. People can quickly move between different online stores to see which one offers the best price for the same product, which allows them to save. When shopping in physical stores, walking from store to store to do this requires much more time and effort, which makes online shopping much more comfortable and easy.

Exclusive products. Many stores offer exclusive online sales of products offered seasonally, which gives consumers greater savings.

Big choice. In most cases, online stores offer a greater variety of products than a physical store. Online stores are not limited by physical dimensions, they simply need to inventory their products online before sending them from a warehouse. Also, if an online store has an item sold out, it is relatively easy to find it elsewhere.

Worldwide purchases. Thanks to the ease of online shopping, it is now possible to order products from anywhere in the world with just one click.

Selling online is an excellent opportunity for those who want to start their own business without having to leave home to do so. However, many people think, wrongly, that starting an online venture is easy and that it generates success from one day to the next.

The first thing you have to know is that to achieve good results with Internet sales it is necessary to plan, work and make a lot of effort. There are no miracles that will make you get rich quickly or without any effort.

But if you do a serious and structured job, it is very likely that you will reach your main goals, such as having more time to be with your family, being able to work while traveling, being your own boss, getting bigger profits and much more.

Online purchases facilitate access to all types of products outside the country at a better price. It is necessary to design strategies specifically designed for your products in order to make them known and create a good reputation for them in the target market. As you have seen, it is not such a simple process. That is why we recommend you entrust this task to professionals specialised in the sector that offer you the best results. Professionals like the ones you will find here at Website Connection.

 

The initial question is, what is a review?

The reviews are the comments, mentions, opinions or descriptions about your company, and are generally made by users through google.

The main function of a review is to give more visibility to your business, confidence and credibility, this fact is greater if the reviews are positive.

In many occasions we give it the importance it deserves, but reviews are a key factor for both the employer and the user, as it is a great help when making your last step in the purchase process.

Reviews in google are represented with stars, specifically with 5, with one being the minimum and five the maximum score. Get the 5 stars and a good comment helps the business, mainly because of the good reputation that is created on it and on the other hand, the positive reviews reinforce the credibility and reliability to the users.

Five or more positive reviews on the Google My Business page will be very important for your company or online store.

Remember that here at Website Connection we can help you set up your online store and improve your sales volume considerably.

Why are reviews important?

One of the main reasons is because they help and facilitate SEO positioning, with this means that Google takes into account the reviews when positioning among the first results, especially in Google Maps.

Another important reason is the comment in the previous section, the purchase decision making. If a potential client is considering purchasing a product or contracting a service from your company, the reviews you have will give you the last push to make your purchase. It is clear that you get better results if the reviews are positive, a fact that will lead the client to choose you before the competition.

The reviews are a fundamental part of the business, although we think that it does not contribute anything, it is totally the opposite, we cannot go beyond them because they are a source of information to which at least you must attend and answer. The reviews speak of your business, of how people have received what you have wanted to show.

You have to think that the review is the opinion of the customer experience in our business. This will allow us to analyse the defects and virtues of our business, which means that errors can be solved and continue improving day by day.

There is researches, 85% of people read reviews before buying and 65% read an average of 6 reviews of the purchase. The importance of the reviews are more than we think, they are usually the culprits of creating a reputation for the entity.

How should you answer all the reviews?

This step is practically the most important, you cannot forget that everyone has different opinions and what if one of them is negative, do not get nervous, angry, or respond in a negative way. What you should do is try to understand what has happened and how to solve it, since negative opinions, if they are sincere, also help to improve the business and gain more negative opinions. Some tips on how to respond:

• Do not rush, but you have to answer as soon as possible.
• Always with professionalism and intelligence.
• Of course, with education.
• With brevity Being concise and precise is a positive note, since with it you show that you know what you are talking about.
• Always trying to ask what the problem has been and try to find a solution.

In addition, it is good that you try to transform negative opinions by responding to them with an apology and proposing some possible solution.

First of all, do not write false comments. Google will realise sooner or later, which will be truly detrimental to your web positioning.

A bad review of your business, loss of clients or an opportunity to improve?

Nowadays all businesses can be qualified. It does not matter if we are on social networks or not, whether our company is digital or not. From the neighbourhood hairdresser to the corner bar or the plumber who came to our house may have comments that qualify them as professionals. Sometimes even negative, a bad review that we can take as a stain that will make us lose customers or an opportunity to improve.

Not only does it remain in the client-company relationship, but the rating system also reaches labor relations. Some of the apps of searches of employment from the mobile use it so that both employees and business are noted. So both know what they face when there is a vacancy to cover. A worker who has qualified other companies and a business where other employees have already left their valuation.

But the most common is to see reviews of our business on pages like Google Maps, TripAdvisor, Amazon or similar. The good rating of the business has a direct impact on the sales we are going to have. Similarly, a bad criticism is also a problem for many establishments, especially if it is not treated properly.

It is true that there may be dishonest practices, competitive companies that put comments or malicious or directly false. Or clients who try to extort money from the business by threatening bad reviews. But they are a minority. Most of the negative reviews will have a reason based on the dissatisfaction of the customers.

And this information is what we should try to take advantage of. On the one hand, responding to these customers on the platform itself, with an explanation of their complaints or even giving them the reason if we see that they have it. Contacting them to offer compensation in these cases is a good idea.

Because instead of refusing to accept the evidence, we have to use it to improve our service, our production or even communication with the client. It is an opinion study by which many companies would pay a lot of money and others have it at their disposal and are unable to use it in their favour.

If you want to create your online store or website or want to improve the one you already have, contact us here.

 

 

Where is our audience? The majority is in social networks. This means that we cannot leave social ads out of our advertising investment strategy. Remember, Google and Facebook are the two major advertising platforms today in the digital environment.

Advertising on Facebook. It is the queen of social networks and many companies will not be able to leave Facebook Ads aside. The possibilities of campaigns, types of objectives and formats, the variety of audience segmentations and many other parameters allow us to impact our target right at the right time.

Advertising on Twitter. Twitter Ads is one of the most interesting current platforms for advertising. With a stable audience and very focused on the news. The first place where you will find what is happening in the world is on Twitter. Although it is true that the growth of users has stagnated, the community of this social media is very active. A medium-high target, well trained and concerned about the here and now. You will find that Twitter followers are very valuable to your company.

Advertising on LinkedIn. The professional network par excellence on an international level. Most managers and employees have posted their CVs on this network and use it to conduct networking. With LinkedIn Ads you will find a target very well segmented and predisposed to listen to your message, yes, the media costs are a little higher than in other social networks, but with an excellent ROI.

Instagram advertising. The most fashionable social network at the moment. The millennial generation is very present in Instagram and is very active. In addition, the growth of users does not stop growing. The ideal advertising platform for any company with a target between 18 and 35 years. Do not leave Instagram Ads aside.

Online Advertising Agency. Do not know what agency to choose? You want to better understand how companies in the digital advertising sector work. So, keep this concept in mind and discover more about the subject.

Advertising campaign. Texts, copy, images, videos, segmentation, advertising channels, etc. These are concepts very associated with an advertising campaign. It is understood as a group of creations and ideas that are made with the aim of selling a product or service.

Online advertising or Digital Advertising. Advertising in the digital environment or on the internet is called online advertising or digital advertising. Discover the differences between traditional advertising and that focused on the network.

Types of advertising. There are many types of advertising or advertising actions, but yes, they should be used at the right time within the user’s conversion funnel, because each advertising format is more effective in one phase or another (in the TOFU, MOFU or BOFU). To discover the types of advertising for the internet and when they should be used, it is best to discover how the Funnel Advertising methodology works.

The advertising strategy

The design phase of the campaign, or advertising strategy consists of different processes that we analyse below. Although businesses that are not from the marketing sector do not give much importance to this aspect, without a good initial approach it will be very difficult to achieve the results expected by advertising.

• Copy strategy: in this process the main idea of ​​the campaign is defined. It must include the objectives of the brand to be sent to the creative team that will transform that initial proposal into a final advertising content.
• Creative strategy: once the product is obtained in the previous phase, it is analysed by the creative department in two phases. The first one is the content. That is the responsibility of the “copies”, betting on creating messages and arguments that convince the end user. The second is coding. In this process the message of the copy is transformed into a final art that can include images, videos, infographics or specific typographies. It is all the part of the visual design carried out by the advertising creatives.
• Media strategy: defined the two previous steps is to specify in what media the campaign already designed will be published. Everything will depend on the objectives of scope and segmentation that the company needs. The ideal is to analyse all the options until you find the perfect planning.

The language of advertising

When a brand is clear that it wants to invest in advertising, it is not enough to be clear about the message to communicate in a specific strategy. Within the creative strategy, important coding processes are carried out that transform business proposals into stories with content to communicate. The advertising language is very important to achieve connect with the public. Nobody would dream of launching an ad that says, “Buy me please.” Although this is the corporate goal. You have to transform that proposal before launching it into the market.

Differences between online and offline advertising

With the advent of the Internet, a series of advertising formats appeared that are grouped into the concept of online advertising. Precisely one of the most important differences between advertising typologies is that. If the medium or support used in a campaign is on the network, then we talk about online advertising. Otherwise, those campaigns are referred to as offline advertising actions.

A good advertising campaign can count on both types to achieve its objectives. However, for a series of reasons that we specify below, investment in online media and supports has been increasing in recent years. Every time companies are asked about their budgets for advertising, it is almost always verified that, year after year, a greater investment in the network is considered.

The cost. It is clear that with all the different types of offline and online advertising, you cannot generalise. There are more and less expensive actions. But, on a regular basis, the Internet can achieve high effectiveness at a much more reasonable price than in conventional advertising campaigns.

Direct conversion vs. hint. One of the most important differences between the paid communication that is broadcast in traditional media with respect to Internet advertising is in the type of conversion. In the network, the user is exposed to a campaign with which he can interact immediately. For example: see an ad, click on it, go to the store and buy. This cannot be achieved with the other advertising typology.

Metrics and contracting methods. The statistics of digital advertising are extremely accurate and can be easily obtained. All data, of all users, are accessible to the advertiser. In offline campaigns it is not possible to obtain them. In fact, companies must comply with a representative sample of users’ reach, as is the case, for example, with TV ratings. In addition, online advertising can be contracted almost immediately. In traditional media you have to have more time for publication.

Real-time adjustments Another advantage of the digital world is focused on the adjustments of advertising campaigns over time. With the specific analysis through metrics, a company can change its investment strategy in a matter of minutes if it has opted for paid communication online.

Scope of the target. The discussion about the scope between online and offline advertising is still on the table. It is true that for digital ads to reach the public, they must have Internet. And that can be a barrier. However, it is no less true that the network allows a broad segmentation with which to reach those segments of the population considered specific target. The opposite occurs in offline media. They are capable of reaching large masses of the population, but without concrete filters.

Advertising is a necessity for businesses. It is necessary to design strategies specifically designed for your products in order to make them known and create a good reputation for them in the target market. As you have seen, it is not such a simple process. That is why we recommend you entrust this task to professionals specialised in the sector that offer you the best results. Professionals like the ones you will find here at Website Connection.

 

Context marketing or content marketing is much more relevant than ever, because new technologies allow more accurate analysis. Thanks to this, it is possible to present timely content to the right user at the right time. Knowing the audience and making proper use of the data in favour of greater personalization of the contents will be the key. Recall that the difference between content marketing and context marketing is in the degree of customization that the second requires.

In this sense, native advertising will continue to be strong, but we must be careful: transparency will be increasingly necessary in these formats, in an ecosystem in which the user increasingly rejects advertising disguised as content. Again, adaptation and creativity will be the key when presenting content promoted in, for example, social networks, always taking care of the context so that the user accepts it naturally and knowing that it will be useful. According to the First Study of Content & Native Advertising, conducted by the IAB, 83% of advertisers use branded content or native advertising on a regular basis in their actions. Although it is not something new, context marketing should be considered one of the 2019 digital marketing trends.

Keep in mind that here at Website Connection we can help you achieve your goals in the world of digital marketing, contact us!

Programmatic video, a priority

According to Forbes magazine, more than 80% of all advertising video of 2019 will be programmatic. From Kanlli we have long predicted the advantages of the programmatic video, and all the data point to the fact that next year its final consolidation will take place. Its impulse, among other factors, will be favoured by the rise of VOD (Video on demand). Also, the mobile environment – with a larger screen size and a faster connection speed – has placed video in the centre of consumer attention.

On the advertiser’s side, the improvement of standards in terms of technology and metrics has favoured an increase in the demand for programmatic video. The evolution of the formats and the improvements in the positioning offer to the brands many more alternatives of contact with their target audience, because of the numerous creative possibilities. In addition, the video has uniformity in terms of analysis.

The programmatic video is cited among digital marketing trends 2019 for its three main advantages: its segmentation capacity, which makes the investment yield much more and causes a greater conversion; the possibility of constant communication with a hyper connected and multi-device audience that expects a unique brand experience through tailored stories; and that thanks to personalization, users live a more rewarding advertising experience, which results in a better perception of the brand. Thus, the programmatic video is already an essential when developing a successful advertising strategy.

Social commerce and the weight of the community

According to data from The Social Commerce Report, prepared by Business Insider, the 500 leading distributors worldwide won around 6,500 million dollars in 2017 thanks to social commerce, an increase of 24% in just one year. The e-commerce should not lose sight of a growing trend: social purchases are normalizing, a fact that has been favoured by the creation of new forms of social ads.

Specifically, Instagram Shopping has contributed to its momentum since its launch in Spain six months ago. Social purchases represent the logical evolution of purchases on the Internet and that is why they are positioned among the trends of digital marketing 2019. In addition to Instagram, Facebook and Pinterest have specific functionalities of electronic commerce, such as purchase buttons and personalized markets. They have ceased to be intermediaries, favouring a change in the way consumers buy.

Social buyers have the distinction of belonging to a digital community, which makes them part of the sales process. In addition, this sales channel favours the entry into the market of small brands and independent sellers. Now brands, in addition to using social channels as a showcase, can use them as a trade. The consumer has gone a step further: the discovery has gone to the direct search for products, as in any marketplace. It’s good news for the retail sector.

Mobile commerce: the store in your pocket

As we have already pointed out above, mobile browsing does not stop growing. A user increasingly familiar with this device is increasingly prone to online shopping. The m-commerce, shortly, will be the only reality. In Spain, users who connect to the Internet through mobile phones are 35.8 million, according to the “Digital in 2018” report produced by Hootsuite. It remains, therefore, to say that digital merchants wishing to compete will have to adapt their sites to mobile, providing their online store with a simple interface and taking care of latency, load times.

The m-commerce should be understood as the main one among digital marketing trends 2019. Without mobile store, there is no mobile sale. It’s that simple. According to data from our latest study on “Evolution and prospects of e-commerce for 2018”, in 2017 55% of Spanish online stores made less than 25% of total sales through mobile. In the forecasts for 2018, digital merchants that do not expect to exceed this figure are still 50%. This tendency to stagnation is only explained by a lack of will when it comes to betting on the mobile as the first sales channel. It is still paradoxical, taking into account that 92% of Internet users have made some purchase online.

Marketing automation for greater precision

Automating marketing actions not only helps reduce costs but allows a more global vision to make better decisions. Marketing automation is one of the 2019 digital marketing trends with the highest projections, since it is known that it reduces the costs of generating leads by up to 25%. In fact, according to data from Focus Research, 75% of the companies that implement a marketing automation strategy experience ROI growth after 12 months.

The main areas in which to apply marketing automation are the generation of engagement with the product, the automation of repetitive marketing processes and automatic learning based on data (lead nurturing and lead scoring). Thus, e-mail campaigns, re-engagement, automatic interaction with users, segmentation of contacts or the allocation of a property to a group of them, are tasks that will be highly benefited from an adequate process of automation.

Here at Website Connection you can find a team of professionals ready to assist you and help you achieve the final result you want you need for your corporative or personal website.