Social media have been responsible for revolutionising the business world, regardless of the size of the business. It is a reality that both clients and business owners can take advantage of, to boost the growth of a brand.
In particular, SMEs (small and medium enterprises) have in these profiles an opportunity to drive traffic to sites of their commercial interest, be it a corporate website or an online store. If you add to this digital and traditional marketing actions, we are almost certain that you will have a brand positioned, attainable for your potential customers and above all, with constant conversions and probably increasing.
If you want to create your online store or build a loyal customer base or want more information about this, contact us here.
Why is it necessary for your brand to have profiles on the main social networks?
The answer is simple; These well-managed profiles mean added value for your brand as they naturally become a means of connection between the client and the company, which can translate into long-term business relationships.
Twitter, Facebook, Instagram and Pinterest have become the main channels of online communication with customers, creating communities and generating actions that boost their desire to buy your products. Of course, all of the above is the result of good social media management, impacting the results of your brand.
If you do not have the budget to hire a community manager who takes care of your business profiles, it is necessary that before starting to post or respond to comments, you should know some tips so that you are able to manage your brand’s social networks such as A professional.
Learn to develop a content strategy
In order for your brand’s social networks to grow, it is necessary to create content.
There are several ways, some more creative, to generate content for these profiles, so you must create a strategy where you explain the type of content and its objective, as well as to what people are directed and why it will be published on a certain network Social.
When you have a well-established content strategy, take time to see its results in the analytics tools that most social networks have included, as well as the traffic generated to your site through Google Analytics.
Some of the content you can share on social networks is related to:
- Contests (discounts, special offers only redeemable on social networks)
- Interactive content (infographics, games, 360 ° videos)
- Blogs (the resource that will never let you down)
- Promotional videos
Try to create different options and test them. Check if your customers receive more serious content or demand that you publish items that not only have them watching your screen and reading text.
Remember that in social networks, your customers have control of what they want to see, so even if you have a loyal audience to your publications and brand, always think about how to keep retaining their preference, with constant actions that aim to gain their trust.
Another aspect to consider when creating content for these profiles is to be as honest as possible and trying not only to sell. Write content or generate videos that enrich your audience and are of interest and value. Remember: it’s not just about selling, it’s about providing value and building trust.
Find and monitor the profiles of your competitors and influencers for your industry
Find profiles that you think will help to build your brand’s reputation on social networks. Consider that they should be profiles related to your industry or market niche. On the other hand, build another list of competitors that are digitally active and have proven content, which you can take as an example when creating your content strategy.
Media Social Profile
With these two lists you can find potential customers who still do not know your brand but who may have a genuine interest in it. Specifically, in the list of people of influence, include all the profiles that you consider that in the future can help you create content, or with which you can have a business relationship.
Sort all your accounts on one platform
It is important that you have control of all your accounts in one place. Platforms such as Tweetdeck, Hootsuite or Buffer can help you have control of all brand profiles, so you don’t miss the opportunity to interact with a customer.
Schedule the publication of your content
If you publish once a day and only have content to worry about, it is not so necessary that you schedule the publication of it, although programming one by one is somewhat tedious and zero effective.
But what happens when apart from managing social networks you are responsible for placing orders, serving suppliers, managing finances, etc.? It is necessary that within your multi-channel strategy, you have a section where you consider content programming.
With this, you can schedule the publication of content with time, establishing schedules that you consider are the most appropriate for the success of your publication. You will only have to be aware of mentions,
Generate results measurement reports
Previously we commented that it is necessary that through the analytics tools of these social networks the performance of a content strategy in social networks is monitored. Apart from that monitoring, it is necessary that you do one in a general way, where you include all the actions you have done related to your social media strategy and the results you have obtained.
Analyse how much traffic has led to your site, how many clicks have been made to the links added to your posts (be sure to include some tracking code to compare traffic from social networks generated through other resources) and what is the grade of commitment that this traffic has with your brand / products.
With these results you can review in which areas you need to pay more attention, in addition to rating how well you are carrying out your role as community manager.
Remember, it is not about saying that with these simple actions you are already an expert in managing these social media; It’s about learning, improving and feeling as such.
Remember that here at Website Connection we can help you set up your online store and improve your sales volume considerably.