In the business world there is a marketing tool known as Brochure, which refers to printed or digital documentation that aims to represent a certain company to inform about your organisation, products or services. That is, when talking about brochures, we can include brochures, project presentation folders, catalogues, and more.
The use of the brochure is used by consolidated companies and also by those that are in the process of growth. Your contribution in the creation of the corporate image of the company is of vital importance, since it concentrates the desired corporate seal to show the relevant and necessary information to attract the attention of potential clients or strategic alliances.
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The brochure serves in the first instance to identify the company. The graphic elements, design, dimensions and the general concept selected for the brochure allow to recognise the company and give prestige to those who receive information through the use of this resource.
Also, the brochure has advertising and information functions as it allows to promote services and products in an elegant and creative way and also provides the opportunity to report on relevant aspects that want to be known about the organization or the launch of a new product or service.
Types of Brochure
Although there are many types of formats we recommend 100% that you have a digital one as it applies to any company and is the fundamental file with which you can make the first contact with a potential customer or key contact in a company.
Importance of the Brochure for your company
One of the most important aspects to be considered by a company when using a brochure is the opportunity it offers to educate the audience to which it wants to reach. With this you directly share valuable information about the company and the possibility of a fruitful approach.
In the same way, the use of the brochure conveys a serious image about your company and the prestige necessary to increase the number of people interested in your project. It is for this reason that both consolidated companies and small entrepreneur businesses turn to this resource, establishing the path of their corporate brand.
Tips for making a brochure as a marketing tool
It is necessary to be able to share information with potential and current clients, this can be an excellent option to introduce a new product to them. It is information that reinforces the value proposition and that reading it facilitates an approach with the business.
A practical and inexpensive way to do this is through a printed brochure that educates customers. Take advantage of these tips to make a brochure and ensure an adequate structure of the messages. You can follow the content model to locate the messages within the brochure so that it has a better impact and does not go unnoticed.
- Images + Message
This is the first part of the Brochure. It is important, as far as possible, to use a photo that represents the business and that the message that is transmitted encourages the reader to continue reading more. For example, if the Brochure is about a service, place the benefit of the service as a title. Avoid using only the name of the service.
- The message of your brochure or poster
You need to make the message of your poster effective. In other words, the purpose of your initial brochure is to facilitate each of the steps and get the person to know your product, like it, trust it, try it, buy it and repeat. Ideally, we would have material for each step, but due to the reality of the business it is possible that only one could be developed initially.
- It must tell the reader what your business does
This section is where the customer can have information about what the business does. In a few words it is an opportunity we must educate them.
- Business strengths
In this part we can communicate about the strongest points of the business. For example, if we are number one on the competition (say why). The purpose of this part is to ensure confidence in the business.
This part of the brochure focuses on communicating the benefits that the product or service provides. It does not focus on the “what” of your business, but rather on the “for what” of results that the client will perceive. It is important to talk about the benefits of what it generates to meet the need or problem for the client. The benefits are where the value of the client really connects with the raison d’être of our business.
- Acquire service or product
For this section educate the client on the steps to follow to acquire what it offers. You must be clear in the action that the person who reads it must take. Try to summarise it in a maximum of 3 steps, if possible in less.
It is important to provide a photo to the brochure so that it is not just text, as this becomes tiresome. That’s why a good tip for making a brochure is to add more than one illustrative photo. Within your possibilities, try not to be a generic or stock photo, but rather a photo or illustration that is a true reflection of your business.
- Other services
(optional) We can take advantage of this section and include more about other products or services that are provided. Important to add a small description and benefits of the same, not very extensive to be the case.
In this part of the brochure we can share two customer testimonials and thus in this way give the reader a point of view of the clients that already make use of the service or product.
This contact section can be a small banner at the end of the brochure and must contain at least your website, mail and telephone. In case you receive clients for demonstrations or to see product or receive the service in person, be sure to include the necessary addresses to your location.
Contact us today for more information and make a top brochure with the help of true professionals with a lot of time offering excellent services to Australian businesses.