Branding, every business needs it. But what exactly is branding? And why is it so important for businesses?
Branding is more than just a logo or a graphic element. When you think about your brand, you really need to think about your entire customer experience. That includes everything from your logo, to your website, to your social media experience, how you answer your phone all the way to your customer experiences and your staff.
A brand represents the sum of peopleâ€™s perception of your companyâ€™s customer service, reputation, advertising, and of course, your logo. When all of these aspects of branding are working well, the overall brand tends to be positive and healthy. In short, your brand is the way your customers perceive you.
It is very important to be aware of your brand experience and have a strategic plan to create a brand experience that you want to achieve. Having a good brand doesnâ€™t happen overnight, it is a well thought our plan that takes time and effort.
Branding promotes recognition
One of the main components of your brand is your business logo. With well-known businesses, you can easily think of and recognise their logo. For example, almost everyone is familiar with the golden arches of McDonald’s. Even though a logo can be very simple, it is a powerful tool that acts as a â€œfaceâ€ of your business. Logo design is critical because the graphic will literally be on every single piece of advertising.
Branding creates trust
A professional appearance builds trust and credibility. People tend to purchase from businesses that appear more professional, polished and legitimate. If your branding is consistent and easy to recognise, people will also feel more at ease when purchasing your products or services.
Your brand distinguishes you from the competition
Today in the global market, there are thousands and if not, millions of brands. It can be difficult to stand out from the crowd on a global scale, but with a simple and distinguishable brand, your business has a leg up from other similar businesses around the world.
Your brand lets people know about your business
Your brand tells your customers and the wider audience who exactly you are and what you do. It can even help customers know what to expect from you. Having a clear and consistent brand puts the customer at ease because that know what to expect every time they experience the brand.
Branding inspires your staff
A lot of employees need valuable work. This is not just any work, they need something they can work towards. A clear brand strategy provides clarity and motivation for your staff to be successful. When your employees understand your mission and company values, they are more likely to feel the same pride. A clear and strong brand tells them how to be successful, how to act and how to meet your organisationâ€™s goals and objectives.
Need help with branding?
Here at BEVIN Creative, we are a leading branding agency in Perth and aim to create brand that leave a lasting impression. We can help you achieve a strong, clear, and consistent brand to improve the reputation and growth of your business. We help you monitor and track your progress whilst providing you with the necessary guidance and support you for your business to succeed. Let us be your brand managers!