Companies are already realizing the importance of being visible on the Internet. And to achieve this they must invest in Digital Marketing.
We are in a moment of transition in the era of digital transformation. Many companies are already considering how to integrate Digital Marketing into their organizational structure. Others still believe that “their neighbour’s cousin, who is very crafty about the Internet,” can do a good job for them. Unfortunately for them, there are also those who do not believe in the need to have a 2.0 presence.
Medium and small companies have the concept that it is not necessary to invest in Digital Marketing. Many decide not to do so because of a strange concept of gratuity that underlies creating social profiles. Opening them is free but it is not that they see you.
The constant changes of algorithms in social networks make investing in paid ads a must.
MLK Marketing offers the best services of SEO specialist in Melbourne if you are a business owner that understand the way digital marketing works nowadays and how important it is to keep evolving as time goes by.
Reasons to invest in Digital Marketing
- There are more than 3,600 million people in the world with Internet access
- 5% of the world’s population has access to the Internet
- The growth of Internet users between 2000-2016 is 905.5%
As a company, are you going to miss out on the opportunity to reach these people?
Usually in companies a part of the annual budget is allocated to offline marketing. Why not digital marketing?
- Internet is the fastest growing medium
Internet is the medium that has grown the most in recent years, more than TV, radio or written press. The forecast is that it continues to do so. Therefore, any business that wants to continue to exist must be adequately visible on the Internet.
After the ubiquitous TV, the Internet has already positioned itself as the second conventional medium in which more is invested in advertising.
- Social Networks, an excellent place to talk
Social media is an excellent place to establish contact with our clients. In them, users openly express their opinions to us, which allows us to offer efficient customer service.
They are present in the daily lives of users. That is why it is important to enhance the benefits they provide us. In them we can learn first-hand what they want. And for that, they have to know that we exist. The investment in Digital Marketing here is of vital importance.
- Digital Marketing is cheaper than conventional.
Implementing a Digital Marketing campaign is less expensive and more flexible than a conventional one. In the first, you can make corrections on the fly if you see that the results are not being what you expected.
But we are not only talking about the cost of the ad itself. Also of the content that we are going to publish.
Making a TV spot is much more expensive than preparing a banner to advertise in a successful digital newspaper. And it is even more profitable to promote the contents of your social networks.
- Going viral
Only quality content is shared by your community. Users no longer want to passively consume ads, they want to participate in them. Therefore, it is essential that you publish useful topics for them, that you anticipate and answer their questions or that you facilitate the tasks they intend to undertake.
Push the reach of those quality content and reach more potential customers. Promote them.
- Digital Marketing campaigns are measurable
In the short term you can know the results of your campaign. You can evaluate them yourself. This is essential to adapt and improve the strategy you have designed for your company.
Establish the metrics that give you the information you need. And, above all, calculate the ROI (return on investment) of your campaign.
- Digital Marketing allows you to segment your target audience
One of the great advantages of investing in Digital Marketing, compared to conventional Marketing, is that it allows you to segment your target audience.
An advertisement on TV, for example, is massive. You choose the time slot in which you want to appear because you think your target is there. And a little more. That ad will appear on the screen and it will be seen by all those who are at that moment, who you want and who you don’t.
The specification you achieve with Digital Marketing is much more detailed. In addition to gender, age or geographical area, you can choose the tastes or profession of those users that you want to see you.
- Users look on the Internet before buying
There are numerous studies that reflect this data. Therefore, as a company, as a brand, you have to be visible and appear in those searches.
Keep in mind that users not only get information from search engines, they also get information from social networks. The Facebook search engine is increasingly used by consumers.
Where to invest the Digital Marketing budget
Now that we are convinced of how necessary it is for our company to invest in Digital Marketing, we have to decide where we are going to advertise, what we are going to advertise and what objective we seek with it.
There are different places you can advertise:
– Generic search engines, like Google.
– Social networks.
– Blogs related to your business.
– Digital websites that your buyer persona (display) frequent.
You must also decide what you are going to promote:
– A post.
– A video.
– A publication on social networks.
– A landing page designed to sell a specific product.
– You will design a set of ads for A / B test.
And, of course, you have to be clear about the objectives you are looking for with that campaign:
– Increased traffic to your website.
– Get leads.
– That they know more about your brand (branding).
– Sell more.
– Recover visits to your website that left without converting (retargeting).
Once you have defined at least these three points and the budget that you are going to allocate, you can launch your Digital Marketing campaign.
The statement in this section of the post is “where” and the specific answer depends on the variables we have seen.
If you have a low budget, perhaps investing in Facebook is the most profitable, since it is in this social network where you will find your audience. We are all on Facebook.
If your budget is high, combining ads on Google with social networks may be the most appropriate formula.
Either way, let yourself be advised by an expert in Digital Marketing like the ones you will find here at MLK Marketing.