It is necessary to contemplate its viability, its weapons to compete, its differentiating elements with what already exists in the market. But also, its ability to be attractive to investors and consumers. When analysing if a project can become a reality, it is necessary to contemplate both the scenario in which it will be developed and its nature, its characteristics, its viability, its weapons to compete, its differentiating elements from what already exists in the market and, too often, its ability to be attractive to investors and consumers. In its birth and constitution, a good presentation is a necessary element. The idea is that the business idea is “salable” to investors and organisations that have to contribute capital to infrastructure, and that the necessary collaboration is achieved so that the project can see the light.

Thus, it is as necessary to investigate in depth the viability of entrepreneurship as having a document -which shows its DNA, its characteristics, its capacity for development, its cost and its potential- capable of attracting potential travel companions. This document is a good business plan. There are many types, since its structure and format must be adapted to both the characteristics of the business and the type of investors to be captured. In general, you must have several multimedia elements and not be limited to a text. In addition to text, graphics, photographs, numerical analysis, explanatory diagrams, and even video, they can be very useful tools to make a project draw attention to a presentation. In it, the basic lines of the business and its viability must be clear.

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The basic points of a business plan. Although there is no fixed standard, a business plan must contain a series of aspects of mandatory development that concern different dimensions of the project and the future company. Its development and the exhaustive character in its elaboration process will influence the best achievement of the objectives indicated above and its usefulness.

Presentation of the idea and the company. This point consists of the explanation of the business idea and the company where the product / service is exposed and its competitive advantages. It must explain what the product consists of, the need it satisfies, how it is going to sell, who the target audience is and where it is located. Regarding the company, it is necessary to indicate the name chosen, the location, and aspects related to the production of the good or service, and which are the objectives and the strategy to be followed in the short, medium and long term.

Description of the promoters. It implies the inclusion of the curriculum of the partners, where it is pointed out in a way that highlights the attitudes related to the business idea that one wants to develop. It is also important to offer information about the motivations that lead to the will to carry out the company and a personal profile of each of the promoters.

A SWOT analysis. This is a typical analysis that involves observing the strengths and weaknesses of the company and the product / service (Weaknesses and Strengths) crossed with the aspects related to the market and the environment (Opportunities and Threats), in which it is necessary to contemplate the behaviour of consumers and potential clients, to know the competition and what it offers, to know the suppliers, the legal constraints, etc. This analysis should be as exhaustive as possible and include a strategy to work on and strengthen those weaknesses and sort out or turn those threats into an opportunity.

The strategy of the company and the objectives. The previous analysis shows the strategy and the objectives to be achieved. The legal form and the justification of said choice.

To adopt a legal or other form, it is necessary to contemplate various aspects that will condition the election, as well as constituting a factor that determines the organisation of the company in terms of the distribution of functions of the founding partners, their participation, the drafting of the statutes, in which the operation of the company is determined. A market analysis of the sector in which the activity will be developed and its characteristics in a specific geographical area. It involves obtaining information about the potential public to whom the good or service is directed, and the competition and its products.

The internal organization: production and human resources A clear description of the assets needed to produce a good or service (suppliers, prices, transportation, human resources and their functions and characteristics). The marketing plan, business marketing and communication marketing Includes the commercial strategy and the model of the four p’s: product, price, promotion and point of sale. Economic and financial analysis that demonstrates the viability of the company. The economic and financial analysis must offer a realistic balance, in which feasible income is contemplated. The presentation of this balance sheet, and under these premises, allow to control which sales objectives are necessary in terms of expenses.

Financing. If funding is needed, because there is no capital available, it is necessary to specify what the market conditions are and where that capital will come from, or how the return of the capital will be addressed. Agenda of the steps to follow, the Business Plan must contemplate all those procedures referred to both the constitution of the company and the start-up with its corresponding calendar of actions.

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