Tight Budget? No Problem! The 3 Affordable Marketing Strategies That Work.

  In this generation, marketing is a must to promote any business. If you are trying to figure out why is marketing or how online marketing Melbourne is important, we have an answer for that as well. When you market your company or product, it gives you the opportunity to create a particular relationship with […]
Online Marketing Melbourne, Online Marketing Agency | MLK Marketing


In this generation, marketing is a must to promote any business. If you are trying to figure out why is marketing or how online marketing Melbourne is important, we have an answer for that as well. When you market your company or product, it gives you the opportunity to create a particular relationship with your target audience. Let us see a few of the best marketing strategies.


Some Important Information About Marketing

Every brand, product, company or good needs its brand image, and that brand image can only be created through marketing. A study has proved about how people value other people preference and liking and how that can further affect their own opinion.


Various theories are important when it comes to online marketing Melbourne. The far most important and basic one is the 7 Ps.


  1. Price
  2. Place
  3. Promotion
  4. People
  5. Positioning
  6. Packaging
  7. Product


If you keep these 7 P’s in mind, you can successfully carry out any marketing strategy.  In case you are a startup company trying to carry out online marketing Melbourne here are three affordable ways to do so.


#1 Online Marketing

Online marketing in Melbourne or just online marketing possesses the power and the ability to interact with your target audience in real time. No matter where they are or what they are doing through the internet.

With the constant evolution that is taking place keeping up is extremely important. And online marketing means keeping up on a budget.


The greatest thing about online marketing is that honestly levels the playing field in every way. You could be a medium, small or a large company and equally gain success. And that is possible because small companies as well have all the resources to perform sales. Online marketing in Melbourne is also way more cost effective than any other marketing there is.


Online marketing in Melbourne also helps generate better revenues. The results and stats are there to clearly support the argument and make online marketing Melbourne the perfect solution to build your brand.


Your target audience should mean everything to you mostly because your success depends on them. Online marketing Melbourne has made interacting with your target audience in real time much easier. It is also easier to be able to get insight as to what your target audience wants.


It also gives you the opportunity to include a wider range of marketing elements that traditional business marketing does due to the extra channel it provides.


Here are some things to keep in a while during online marketing


Publish Great Content

Content is everything when it comes to online marketing Melbourne. Simply because there are so many companies using the same marketing strategy as you are and it is highly likely to find a company that is similar to yours.

If writing isn’t your strong point, it is important to have someone on your team who writes well. This generation feeds on good content. If your content can leave a significant impact, it will be shared and that on its own can be the biggest marketing boost any company can ever get.


Create Instructional Videos

Again video content is as important as your content that is written. There are easy options you can opt to create video content, and everything becomes easily accessible on the internet. Instructional videos can be a great addition to your web design Melbourne as well.


Be A Tech-Savvy Social Networker

One of the best things Netflix has done for themselves is made an account for every country. According to what is trending in that specific company creates posts and memes. Because of these memes and posts being so relatable they are constantly shared between users.What this does is markets all the shows instantly gaining more views because as a user you never want not to understand a trending meme.

You could do this with any social media platform, the one that suits your business and company more.


#2 Networking

Networking is a direct selling method, in which independent agents serve as distributors for your goods and services. Through this marketing strategy, you own from your sales revenue and commission.

Networking is one of the most effective marketing strategies anyone has the opportunity to access, and they are numerous ways on how you could carry this out as well.

For example, LinkedIn is an online site that is completely devoted to networking. You could add everyone you work with, people you meet with, businesses, your customers and more. You could create a brand image for your company and promote your business as well.


Networking relies on three basic strategies –

  1. To locate new prospects for your business or company.
  2. To add either customers or other business partners to your network
  3. And finally, methods used to train and manage recruits.


There are different types of networking, single tier, two-tier, multi-level marketing. Looking into all of them and then choosing the right marketing strategy for your company is extremely important.


#3 Ask to write reviews

Companies tend to forget the importance of reviews when it comes to your company. Because the only the thing people are more interested in other than what your company has to offer is what people have to say.


For example, if you are purchasing something on an online website, it may be food, a product, clothing, etc. you always tend to read the reviews first. Because somehow it is easier to believe a fellow costumer rather than the company who is selling it.


This is why it is important to ask your customers to write reviews.


Choose MLK Marketing For Online Marketing Services

Using these minimalistic yet extremely impactful marketing strategies for online marketing in Melbourne or anywhere in the entire world can help market your company and your product in the right way. We at MLK Marketing want what is best for you, your target audience and your company when it comes to online marketing in Melbourne. We are Melbourne SEO specialists to ensure your brand name is right on top.