Take your blogs from 0 to the top with this powerful strategy developed by the best Australian SEO company you will find. Blogging, it seems that everyone is doing it these days. For this all comes from a good reason!
Blogging has the potential to generate large amounts of traffic to your website, when done correctly by a specialised Australian SEO company. The problem is that the vast majority of blogs that don’t take your brand into consideration at all.
That does not mean that they are not providing great information on topics that they believe their audience will look for, because many are doing it. But the difference is that an expert Australian SEO company will achieve much more than that. Instead, most are wasting valuable resources (think of time and money) in publishing content that nobody will ever see.
So, what can you do about it? Here at MLK Marketing we offer you second to none digital marketing services which include the best blogging strategy an Australian SEO company would offer.
That’s where the blogging strategy comes into play; Invest the time in developing a strategy and taking the necessary steps before creating content as the leading Australian SEO company. But how will you develop your strategy? We will tell you the main aspects of this process.
The best strategy an Australian SEO company could offer will include:
- Defining objectives
- Developing Buyer People
- Analysing the competition
- Developing a keyword strategy
- Publication and distribution
- Promotion
Instead of wasting more time, let’s dig into what could (read: should) change the way inbound marketing focuses forever.
Define your purpose / set goals
The first step in developing a highly effective blog strategy proper from a professional Australian SEO company is to define the purpose of your blog and set your goals accordingly.
When you know what you are writing to achieve, you can outline a step-by-step plan that takes you there. The most important question to answer is: “Why are you blogging?”
Each Australian SEO company will have a slightly different response, but you should be able to clearly describe your reason for blogging.
Defining the purpose of your blog will give you direction for each piece of content you create. Without a deep understanding of the development of the blog strategy, it may be too early to discuss what types of goals to set.
However, at the end of this article, you will have a very clear understanding of the objectives you must set and the actions you must take to achieve them.
Here are some examples of goals an expert Australian SEO company can create for your content / blog:
- 250 new potential customers generated in one year from inbound marketing
- 1,000 monthly visits generated from blog content
- Monthly income tracked by inbound marketing
- Average time on the page of 2 minutes for the content created by your specialised Australian SEO company
This list continues. The important thing to remember is that setting goals is crucial to the success of any commercial or business activity, and blogs are no different.
Buyers
An important aspect of its strategy revolves around the definition of its buyer characters.
A buyer is a semi-fictional representation of the person for whom your marketing message, your ideal buyer, is being created. This is something that will be always on the mind of the person in charge at your Australian SEO company.
Take what you know about your best customers and combine it with additional customer research to compile one or more buying people. Then use these buying people to create content with tone and context that appeals to them on a deeper level.
You cannot create unique content for everyone and expect it to reach people in the same way. Instead, focus your marketing energy in one direction, on your buyers.
Analyse the competition
Take a look at your competition to determine what type of content you need to create. That is something your Australian SEO company will do before starting the process.
How?
Using tools like semrush to analyse your competitors and the keywords for which they qualify. These tools will give you access to the keywords that rank and the position in which they rank. This way an Australian SEO company is able to develop the perfect strategy for you.
Your Australian SEO company will firstly take these keywords and compile the most relevant ones in a list (you may want to organise them by topic). You will find that they are classified for abundant or irrelevant keywords, ignore them.
Reconnect those keywords to a keyword analysis tool or search on Google to see what ranks on the first page. Look for items that can be improved, such as shorter articles with an image. Then our Australian SEO company will take note of any information that was left out or areas that need further explanation.
Soon it will be time to write, publish, distribute and promote your independent resource on the subject that represents the best publication on the subject.
Blog strategy: why you shouldn’t be blogging without one
From your list of keywords of your competitors, you can identify many opportunities to drive traffic to your site. Depending on your type of business / industry, your competition will vary. Then your specialised Australian SEO company will choose keywords that are not so competitive that you can never exceed what currently exists, but it will also offer enough search volume to make content creation worthwhile.
Search for keywords that have a worthwhile search volume for your business.
For example:
A marketing blogger, who lives on traffic and needs a lot to make it worth writing, will probably search for keywords that generate a search volume of 1,000 to several thousand.
A professional Australian SEO company that, by signing a single client can earn a significant amount of money, may be worth writing keywords that only generate a few hundred (or less) monthly searches.
Here at MLK Marketing we will define the most suitable strategy to ensure your goals are achieved with the help and expertise of a professional Australian SEO company. Contact us today for more information.