The Technological Revolution has changed our lives, that is undoubted. But not only has it had an impact on the habits and routines of people, but it has changed the configuration and distribution of the international economic market. Currently, there are four companies that dominate the world in terms of market value and all of them are technological companies: Facebook, Google, Apple and Amazon. This is basically due to the fact that they invest the most in improvements and innovation, reinventing themselves day after day.
Turning the fruits of this innovation into new and improved products, functions and applications for the consumer or customer is the main challenge of each company, so your investment in this area is unparalleled.
Remember that VR Plus is an excellent provider of service for people looking to try by themselves how much fun and how useful virtual reality can be.
But what are the novelties in which technological giants are working on?
Facebook: augmented and virtual reality, improvements in the Messenger service and more live video
The president of the company, Mark Zuckerberg, has said that the plan for the next few years is to bet on the augmented and virtual reality, new forms of interaction in its messaging platform Messenger and enhance the live video.
The company aims to implement augmented reality through its AR Studio camera platform. The objective is that the camera of our mobile phones can recognize objects and faces to which we can make any modification: apply masks, drawings, text. In addition, AR Studio is also designed to create 3D photographs from 2D and include effects, which means that virtual elements can be introduced to a photograph or vision of the real world that we are seeing live through the camera of our phone.
Facebook entered the world of virtual reality with the purchase, last year 2014, of Oculus, the company responsible for the creation of one of the most promising virtual reality helmets, Oculus Rift. Through the Facebook Spaces tool, the technology company intends that users who use the helmet can share a virtual environment with their Facebook friends. In this platform an avatar will be created based on our Facebook profile image, which will be completed with body language and voice and which can also be modified according to our tastes. Through the virtual video call it will be possible to add people to our virtual world, where you can chat, draw, watch 360 videos, make video calls and take pictures.
In relation to its Messenger service, the company wants to increase the number of existing chatbots, those interactive programs powered by artificial intelligence that simulate human conversations. In addition, it intends to implement them also in group chats, where it will be possible to include information in real time about sports events or news.
Google: progress in Android, more augmented reality, a new YouTube chat and improvements in Google Home
The news of Google, now Alphabet, were presented on May 17 and 19 also in California and although most had been announced long ago, there were some surprises.
This time the company has focused much of its efforts on improving its operating system, Android, which along with Apple is the most used around the world: according to official data, every month 2 billion devices are activated using the Google operating system. In this sense, Picture in Picture has been introduced, a new feature with which videos, calls and other multimedia apps will keep a small window open when the start button is pressed. Balloon notifications are another improvement: small balloons will be anchored to desktop icons that will display notifications just by keeping them pressed.
Improvements have also been announced in Google Photos, the company’s photo application. Now, if we take an image in which we go out with another person or we do it directly to this person, we can share it with this user automatically and organize them later in shared albums. But the improvements in the Android photographic field do not end here. One of the most outstanding innovations will be the incorporation of Google Lens, a new artificial intelligence that aims to enable the user, by means of voice indication, to request the same request that Google Assistant requests. For example, the assistant may be told to focus on a flower that appears on the image plane and he will recognise it and he will.
Google does not forget its virtual assistant, Google Assistant, which increases its capabilities: it has improved the conversation function and also the proactivity, improving the interaction capacity of the assistant with the user.
In the field of augmented and virtual reality, Google also incorporates advances after the creation of its Google Daydream glasses. Thus, it has announced its union with more manufacturers to bring new virtual reality glasses capable of recognising the space that surrounds us.
Amazon: the new Amazon Ice
Amazon is currently one of the most powerful technology companies. It is no longer just a portal where you can buy all kinds of products, but it has become a company that creates products such as virtual assistants or mobile phones and tablets.
In 2014 Amazon launched Alexa, a virtual home assistant that is having great success, especially in the United States, and that is making the competition to Google Home. Alexa, which is hosted by a cylindrical speaker called Amazon Echo, solves the doubts of those who ask and can perform tasks such as setting reminders, reading messages.
But Amazon’s innovation has not stopped there. A few years ago, the company also entered the world of mobile telephony with the FirePhone and it seems that it is now working on a new own Smartphone, the Amazon Ice.
In summary, most companies are investing in augmented reality and virtual, which will become part of our day to day before we realise it. In addition, it seems that live video will increasingly have importance in the world of social networks.
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