In addition, they choose this option for the variety of products and greater accessibility at different prices. For top internet marketing strategies and everything related to website design, development and search engine optimisation, contact us, here at Website Connection you’ll be able to reach your professional purpose sooner than expected.
As one of the main conclusions in the latest surveys showed that 3 out of 4 Internet buyers (74%) are buying 39% more and 35% significantly more than a year ago. The main attributes of electronic commerce for respondents were comfort with 71%, access to better prices with 50.1% and time savings with 44.5%. In addition, the power to find products that are not in physical stores obtained 28.8% of the mentions.
Most experts assure that in the future the stores of shopping centres will go from being a place of purchase to a showroom of products and entertainment. The cultural change is so evident, that 65% of the people see the Internet through the study, at least once a week, with this trend led by 71% of the C2 segment, followed by 69.7% from C3, who watch products online at least once a week.
The favourite categories according to the analysis are: clothing and footwear (55.8%), computing (48.3%) and cell phones (46.5%). The youngest, labour-active segments, who lead in their participation in eCommerce, since 46% of respondents who are between 25 and 34 years old buy once a month. For its part, 25%, which corresponds to people over 65, buy online monthly, at least once.
Home delivery without additional or paid charge are the two systems to receive the product, where 70% of respondents use both modalities, who are accustomed to receiving the purchase in the comfort of their home.
This is key for those who live in extreme areas where the supply is lower, since thanks to this type of office they can access the same quality products without the need of a physical store.
The survey derived that in the IX, X, XIV, XI and XII regions it leads the eCommerce, above the capital cities of each state, where 42% of the respondents specify online commercial transactions once a month. SMEs from all corners of the country can compete on equal terms with the main trade players in the most important cities, and for the consumer of regions opens the doors to all the quality offer available in the local market, with a very significant savings in the office.
Why are people preferring online purchases instead of physical stores?
Online sales are growing rapidly, which is causing physical stores to choose to offer their products online. The way people consume and make purchases is changing drastically. Currently, the way to buy clothes, personal items, food, household items and gifts is very different from how it used to be in the past. Nowadays, all this can be done with just a click and the products are delivered directly to the door of our house. Each time, more merchants opt for online sales, thanks to the ease of establishing an e-commerce store. Now it is unusual to find a store that does not have an online presence.
Why do people prefer to buy online instead of a physical store? Do you have competitive advantages or is it just a fad among young consumers?
Some of the main reasons are:
You can make purchases 24 hours a day, 7 days a week. Consumers are no longer restricted to working hours of physical stores; in online stores they can buy what they need at any time of the day. Which allows them to save time and not spend hours in traffic or from store to store.
Price comparison. People can quickly move between different online stores to see which one offers the best price for the same product, which allows them to save. When shopping in physical stores, walking from store to store to do this requires much more time and effort, which makes online shopping much more comfortable and easy.
Exclusive products. Many stores offer exclusive online sales of products offered seasonally, which gives consumers greater savings.
Big choice. In most cases, online stores offer a greater variety of products than a physical store. Online stores are not limited by physical dimensions, they simply need to inventory their products online before sending them from a warehouse. Also, if an online store has an item sold out, it is relatively easy to find it elsewhere.
Worldwide purchases. Thanks to the ease of online shopping, it is now possible to order products from anywhere in the world with just one click.
Selling online is an excellent opportunity for those who want to start their own business without having to leave home to do so. However, many people think, wrongly, that starting an online venture is easy and that it generates success from one day to the next.
The first thing you have to know is that to achieve good results with Internet sales it is necessary to plan, work and make a lot of effort. There are no miracles that will make you get rich quickly or without any effort.
But if you do a serious and structured job, it is very likely that you will reach your main goals, such as having more time to be with your family, being able to work while traveling, being your own boss, getting bigger profits and much more.
Online purchases facilitate access to all types of products outside the country at a better price. It is necessary to design strategies specifically designed for your products in order to make them known and create a good reputation for them in the target market. As you have seen, it is not such a simple process. That is why we recommend you entrust this task to professionals specialised in the sector that offer you the best results. Professionals like the ones you will find here at Website Connection.