Logos are usually the first impression that users have of a brand, according to surveys, 93% of consumers base their purchase on the visual appearance, that is why it is important that in addition to being striking it contains the signature essence and project what you are looking for.
But it is important to identify and recognize when the logo with which you started is no longer suitable for your business, that is why Apolo, a holding company specialised in design and marketing, shares 5 keys to know if you need to redesign your company logo.
At D’Oporto Studio we have a group of experts in graphic design and web design, who not only have the most accurate knowledge to carry out the work, but also have the technological tools and creativity at their disposal to develop any work in these matters.
1.- When your company grows
As your company grows, your company will surely have new services or products in its portfolio and will reach other markets, so having a logo that adapts to these changes, to your new consumers and to a global market will be more than necessary.
2.- Adaptation to new media
It is a fact that the arrival of social networks marked a change in the way of selling a product and / or service. An adjustment for this reason is more common than you think, especially if your company has been around for a long time and has never been updated to the internet age.
3.- It does not transmit the values
If your company was dedicated to selling technology or products of other companies and took a turn to distribute its own products, without a doubt the logo needs a renovation.
4.- The business model is transformed
If you have gone from a physical store to e-commerce, it is very likely that your logo needs an update to be more in line with digital consumers.
5.- The brand is already an asset
If your logo was designed unprofessionally when your company opened, things will change as you grow. You must have an image that projects the mission and vision of the company, so it may be necessary to hire an expert.
5 signs your business needs a logo change
Do you feel that your logo does not really project your brand or have years passed and you no longer identify with it? Maybe it’s time to make changes, find out how
A logo is much more than a combination of letters, shapes and colors. It is the cover letter of a company, and it says a lot about its business, mission and style. It is a key communication element, which we use on business stationery, your website, storefronts and any marketing message.
Like many things in the company, a logo can lose its validity. Perhaps at the beginning we did not have much money to hire a good designer and we solved that pending with the help of a friend. And today, it seems too simple, or it simply needs to evolve to adapt to the current style of communication. Keep in mind that design trends change rapidly too, and that includes fonts, colors, and tones.
If your company logo is more than 10 years old, it may need a change. Sometimes it can be radical, in others a touch-up in the colors or the structure will suffice. The first step is to take action on the signs that a renovation is needed. And they are the following.
- The logo seems from another era
Unless you have a clear intention of making your business look retro, a style reminiscent of the 1980s won’t help you get your message across. If it is a company with many years, and with a traditional twist, it is important that the designer keep some key elements so that the new logo does not confuse the current clientele.
- Nobody identifies the logo with your company
This can mean a big problem when it comes to generating sales leads and, above all, differentiating yourself from the competition. Before starting work on the new design, it is important to detect the causes of your target audience’s indifference. Ask yourself: does my logo look like someone from the competition? Does it reflect the personality and vision of my business? How does it connect with the aspirations and tastes of my current target audience?
- The logo does not convey a clear message
To meet your goal, this item must be unique and original. But using weird lettering, overlapping layers of colors, and weird textures can end up confusing people. The most important thing about a logo is not that it is pretty, but that it fulfills its function: to convey who your company is and what it does. Therefore, the simpler in its form and the more economical in the number of elements, the better.
- It does not work on digital platforms
A visible logo on a paper print doesn’t always do the same on Facebook or Instagram. Perhaps the colors are very muted, or it has a black frame that “stains” the photographs that you want to share with your community. Analyze with the help of a designer what changes need to be incorporated, and ask him to deliver the new design in different formats, according to the requirements of each social network.
- Does not reflect the evolution of the company
Perhaps your company has gone through a lot of changes in recent years: for example, it added new product lines, reached international markets, and became more global. And the logo continues to speak of a small business, with a single branch and run by its own owners. In this case, you will not only be losing opportunities for more sales with your current customers, but also reaching new consumer segments.
At D’Oporto Studio we offer comprehensive Digital Marketing solutions that are composed of advertising strategies in Google Adwords, Google Positioning, Facebook Ads, Social Media, Content Generation and Email Marketing.