100% vegetable, cruelty free and all the brotherhood of the “without.” Consumer appreciation is changing and is reflected in supply and demand, also in makeup. But do we know how to identify them and are they as effective as the traditional ones?

“Do not apply anything on your skin that you cannot eat. There is a lot of information, but little knowledge,” warns Oscar Mateo, head of the Area of ​​Knowledge and Market Studies of the association, within the framework of the exhibition of the first European macroanalysis carried out by this organization in collaboration with three important research institutes: Mintel, leading agency in market intelligence; Sigma Dos, specialist in market studies, surveys and demoscopy; and Epsilon, expert in monitoring the Network.

Bear in mind that you can achieve the look you always wanted and have peace of mind knowing you are not contributing with an industry that tests its products on animals. Vegan eyelashes such as the one provided by Tigress Beauty will become your favourite option to complement any elegant outlook you choose.

The truth about vegan makeup

Going to the matter that concerns us, a vegan makeup, is it better than a standard one? Answering these types of questions more than a question of effectiveness is almost a matter of ethics … In fact, the study reflects three causes that maintain this stable trend: 62% of the population demands them for a moral issue and respect for the environment; 50% because it considers them safer; and 46% because it sees them less complex, simpler in terms of formulation. Much of the market is getting on the vegan car in an attempt to position itself in the trend. Brands known as the tattoo artist Kat Von D, who announced last year his plans to reformulate his entire product range to make it completely vegan. While this is happening, on its website there is a section under the hashtag #VeganAlert with a complete list of products that do not contain ingredients or animal derivatives. Urban Decay is doing the same by establishing on its website labels that differentiate products that can be considered vegan.

As to whether or not they have more advantages, what seems clear is that the type of ingredients used provides nutrients to the complexion and can contribute to maintaining a fresher and protected skin, such as Pasiflora extract from the new Suit of range Armor of the Dutch Teeez, which not only has regenerative and anti-fatigue properties, but also activates the skin’s natural self-defence mechanisms. One of the firm’s maxims is to guarantee the non-aggression of the skin, so take care of its formulation with active ingredients such as Moringa seed extract in its Fix spray Purifying, very rich in antioxidants and nutrients, or Bamboo stem extract in its Face Primer Matte, rich in silicon, a fundamental element for the formation of collagen and elastin.

Another advantage: they are usually free of ingredients considered toxic, so the risk of allergies is lower. And instead of chemical preservatives, herbs with bactericidal properties such as thyme, rosemary or oregano are often used. “In Nilens Jord (for sale in pharmacies) we have a blacklist of ingredients that we do not use to avoid skin allergies,” says Ángel María García, of Biocosmetic Dis, distributor of the firm in Europe.

Fortunately, some truly natural components that do not come from animals have been normalised in the industry. A good example of this are olive and grapeseed oils which have demonstrated to be excellent products to maintain optimal levels of collagen in the skin. Also, cucumber extract is known for being able to decongests the skin in depth.

And the quality and intensity of your pigment is lower because it is of natural origin? Everyone here agrees: there are many plant options of high chromatic intensity that do not detract from the colour quality of these types of products. Until now some of the best-known ingredients, especially lipsticks, was Carmine Acid, a substance that provides an intense red colour extracted from cochineal (Dactylopius coccus) or other insects, and other chemical pigments that may contain tar, lead, mercury and other heavy metals. However, biotechnology allows us botanical options that provide colour in a way that respects our health and fauna, such as red radish, pomegranate and grapes, elderberries or sweet potatoes, and even beets and hibiscus.

Vegan makeup is becoming more popular!

So many are the possibilities, that 100% Pure (one of the favourites of the famous Hollywood faces like Jessica Alba, Kate Hudson or Eva Mendes) has even patented a pigmentation system based on natural fruit becoming a pioneer in the field. Another interesting fact of this brand is that it does not use water in its formulation, one of the most common ingredients and in greater proportion that appears in the INCI list (International Nomenclature of Cosmetic Ingredients, which gives clues about whether the product is natural or not and that 53.8% of the population, according to the study, does not look–) of cosmetics, but hydrolats of flowers and plants, organic aloe juice or fermented rice water (sake), which Increases the cosmetic action of the products. The Lük Beautifood brand manufactures its makeup products only with edible ingredients such as nuts, seeds, grains, fruits and vegetables that contain an intrinsic and synergistic combination of macro and essential micronutrients such as antioxidants, fatty acids, vitamins, minerals, amino acids and phytonutrients, The perfect food for the skin.

The cast of brands that offer the vegan alternative is directly proportional to the level at which the trend is taking on the general public. Probably, in the future this will change, everyone is getting us to consider the option of moving to the green side, for a matter of ethics, of course, but also of effectiveness.

Stop cruelty in the makeup industry by resorting to vegan eyelashes such as the one provided by Tigress Beauty. With our eyelashes you can easily emulate the look of natural eyelashes with extra volume that will help you achieve a beautiful doll-eyed look.