100% vegetable, cruelty free and all the brotherhood of the “without”. Consumer appreciation is changing and is reflected in supply and demand, also for makeup. But do we know how to identify them and are they as effective as traditional ones?

“Don’t apply anything you can’t eat to your skin.” An Ayurvedic maxim that encourages 19% of consumers to opt for products classified as “natural” (organic, organic, vegan …), according to Stanpa data. “There is a lot of information, but little knowledge”, warn the experts, in the framework of the presentation of the first European macro-analysis carried out by this organization in collaboration with three important research institutes: Mintel, a leading market intelligence agency; Sigma Dos, specialist in market studies, soundings and demoscopy; and Epsilon, expert in network monitoring.

Going to the matter that concerns us, a vegan makeup, is it better than a standard one? Answering these kinds of questions more than a question of efficiency is almost a matter of ethics … In fact, the study reflects three causes that keep this trend stable: 62% of the population demands them for a moral issue and respect for the environment; 50% because it considers them safer; and 46% because it sees them as less complex, simpler in terms of formulation. Much of the market is jumping on the vegan bandwagon in an attempt to position itself in the trend.

Brands known as tattoo artist Kat Von D, who announced last year her plans to reformulate her entire product range to make her completely vegan. While this is happening, there is a section on their website under the hashtag #VeganAlert with a complete list of products that do not contain ingredients or animal derivatives. Urban Decay is doing the same by establishing labels on its website that differentiate products that can be considered vegan.

When you choose Tigress Beauty as your leading provider of vegan lashes, you can be sure you are using beautiful eyelashes that do not contain any animal-derived components. We have top quality vegan eyelashes that work as an excellent option for those who understand the importance of caring for our animals, and how makeup industry can destroy their lives with irresponsible testing. We NEVER use mink fur for our excellent false lashes.

Vegan make up helps you stay healthy

As for whether or not they have more advantages, what does seem clear is that the type of ingredients used provides nutrients to the complexion and can contribute to maintaining a healthier and protected skin, such as Passionflower extract from the new Suit of range Armor from the Dutch Teeez, which not only has regenerative and anti-fatigue properties, but activates the natural self-defense mechanisms of the skin.

One of the firm’s maxims is to guarantee non-aggression to the skin, which is why it takes care of both its formulation with active ingredients and Moringa seed extract in its Purifying Fix spray, very rich in antioxidants and nutrients, or Bamboo stem extract in its Face Primer Matte, rich in silicon, a fundamental element for the formation of collagen and elastin.

Another advantage: they are usually free of ingredients considered toxic, therefore the risk of allergies is less. And instead of chemical preservatives, herbs with bactericidal properties such as thyme, rosemary or oregano are often used.

And is the quality and intensity of your make up reduced because of its natural origin?

Everyone agrees here: there are many high-intensity vegetable options that do not detract from the color quality of this type of product. Until now some of the best-known ingredients, especially in lipsticks, was Carminic Acid, a substance that provides an intense red color extracted from the mealybug (Dactylopius coccus) or other insects, and other chemical pigments that may contain tar, lead, mercury and other heavy metals. However, biotechnology allows us botanical options that provide color in a way that is respectful of our health and fauna, such as red radish, pomegranate and grapes, elderberries and sweet potatoes, and even beets and hibiscus.

So many possibilities, that 100% Pure (one of the favorites of famous Hollywood faces such as Jessica Alba, Kate Hudson or Eva Mendes) has even patented a pigmentation system based on natural fruit, becoming a pioneer in the field.

Another interesting fact of this brand is that it does not use water in its formulation, one of the most common ingredients and in a greater proportion that appears on the INIC list (International Nomenclature of Ingredients of Cosmetics, in its acronym in English – which gives clues as to whether the product is or is not natural and that 53.8% of the population, according to the study, does not look at cosmetics), but hydrolates of flowers and plants, organic aloe juice or fermented rice water (sake), which increases the cosmetic action of the products.

The Lük Beautifood brand manufactures its makeup products only with edible ingredients such as nuts, seeds, grains, fruits and vegetables that contain an intrinsic and synergistic combination of macro and essential micronutrients such as antioxidants, fatty acids, vitamins, minerals, amino acids and phytonutrients, the perfect food for the skin.

The cast of brands offering the vegan alternative is directly proportional to the level at which the trend is catching on in the general public. Axiology, Eco-Tools, Inika, Elf Cosmetics… They are all getting us to consider the option of going green, for a matter of ethics, of course, but also of effectiveness.

Whether as fashion or as a philosophy of life, veganism has managed to make a place for itself in our daily lives and it seems that it has done it to stay. It is no longer just a matter of diet, this new trend has also sneaked into the cosmetic products we use every day, such as makeup. But what is vegan makeup really?

Vegan makeup is characterized by being respectful of animals and nature. Increasingly, in the production of this type of cosmetics, ingredients of plant and mineral origin replace those of animal origin. Furthermore, these products are not tested on animals and follow vegan values during their manufacture.

When you choose Tigress Beauty as your leading provider of vegan lashes, you can be sure you are using beautiful eyelashes that do not contain any animal-derived components.